Launchmetrics

Manager

• Understand customers' marketing and communication goals to precisely scope their needs and priorities in terms of strategy and measurement
• Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews with clients to ensure regular communication around priorities, reporting, data, needs, and ultimately ensure renewals
• Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce and are kept up-to-date regularly
• Make sure to deliver customers’ reports & analysis on time, responsible for customers training and proactively communicate on product improvements, data update, etc.
• Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams, piloting new developments alongside customers
• Identify opportunities for upsell and cross sell. Nurture them through handover to the sales team, and support the pre-sales process as a data and consulting expert
• Be an expert on platform functions and data to become a strategic advisor for clients, continuously driving value and ROI- connecting their goals to outcomes and developing relationships with multiple stakeholders and customer teams
• Identify trends and patterns in datasets to build detailed and insightful reports, utilizing quantitative and qualitative analyses to make recommendations around brand performance
• Present actionable reports to customers, acting as a thought leader to make recommendations around their brand performance
• Be an expert and evangelist of Launchmetrics’ unique measurement methodology

Brand Insights Manager

• Drive impactful data insights for top FLB brands through building strategic client partnerships and shape marketing strategies using Launchmetrics products
• Understand customers' marketing and communication goals to precisely scope their needs and priorities
• Be accountable for its customers portfolio, report on customer accounts’ health and join regular account reviews
• Ensure that appropriate client contacts, documentation, reviews, reports, and risk are added to Salesforce
• Deliver customers’ reports & analysis on time, responsible for customer training and proactively communicate on product improvements
• Collect customer needs and share feedback around new KPIs and measurement analyses to internal teams
• Identify opportunities for upsell and cross sell and support the pre-sales process as a data and consulting expert
• Identify trends and patterns in datasets to build detailed and insightful reports

Business Analyst

• Deliver impactful data insights for top FLB brands
• Support strategic client partnerships
• Drive marketing strategies using Launchmetrics products
• Build and own customer relationships
• Provide data driven recommendations
• Connect customer goals to outcomes
• Develop relationships with multiple stakeholders and customer teams
• Ensure management is up-to-date on clients documentation, reviews, reports, and risks
• Provide training on the Launchmetrics products

Brand Insights Analyst

Social Media Manager

• Own the development, execution and performance of Launchmetrics' global content and social media strategy
• Shape and oversee the editorial and social media calendars
• Act as the final editorial gatekeeper, reviewing and approving content
• Author and lead the development of pillarstone and thought leadership content
• Orchestrate the execution of content initiatives
• Consolidate and analyze performance data
• Partner with stakeholders across the marketing team and cross-functionally
• Embed AI tools and workflows to maximize productivity
• Lead and develop the Content team

Content and Social Media Associate Director

Chief Marketing Officer

• Lead the planning and execution of high-impact digital and in-person events across key industries
• Coordinate the planning and execution of online and in-person events, including product webinars, flagship thought-leadership events, and smaller targeted physical events
• Manage end-to-end event logistics, including scheduling, speaker coordination, venue research and agreements, asset preparation, attendee management, and budget oversight
• Develop event-related content and slides, as well as event landing pages and value propositions
• Build and manage event registration pages using tools like Unbounce and WordPress
• Collaborate with various teams to align on event objectives, promotion plans, and audience engagement strategies
• Oversee promotion of events to drive registration and attendance
• Manage the follow-up strategy and activities from events, coordinating efforts to ensure timely and effective lead nurturing
• Assist in post-event processes, including reporting, content repurposing, feedback collection, and follow-up coordination
• Track and analyze key event metrics and provide regular insights and recommendations for continuous improvement
• Leverage AI tools to streamline event planning and operational workflows
• Travel to key regions to manage and oversee local events

Brand Insights Manager

Brand Insights Manager

Brand Insights Analyst

Content and Social Media Associate Director

Business Marketing Executive