LatamCent

Social Media Specialist

LatamCent

full-time

Posted on:

Location Type: Remote

Location: Colombia

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Build and execute a LinkedIn-focused content strategy
  • Own day-to-day LinkedIn posting and account management
  • Create and maintain a structured social media plan and content calendar
  • Grow followers and increase engagement through consistent, high-quality content
  • Write clear, engaging copy aligned with brand voice and positioning
  • Design posts using Canva or similar tools
  • Collaborate with internal stakeholders to translate ideas into publish-ready content
  • Track performance using LinkedIn Analytics, HubSpot, and Google Analytics
  • Monitor engagement, reach, and conversion metrics
  • Use insights to optimize content, posting cadence, and campaign performance
  • Provide clear, actionable performance updates
  • Support broader digital and B2B marketing initiatives
  • Contribute to improving overall digital visibility and lead generation
  • Identify tools, workflows, and processes to improve social media efficiency
  • Recommend improvements to content production, scheduling, and reporting

Requirements

  • 3+ years of experience in Social Media roles
  • Strong experience with LinkedIn & Meta
  • Experience with Adobe Suite / graphic design tools
  • Strong experience with LinkedIn content strategy, posting, and audience growth
  • Experience running LinkedIn campaigns in multiple formats
  • Hands-on experience with HubSpot and Google Analytics
  • Experience using Canva or similar design tools
  • Strong understanding of B2B marketing and professional services environments
  • Excellent writing skills with the ability to create engaging social content
  • Comfortable analyzing data and optimizing based on performance insights
  • Highly proactive and able to contribute with minimal guidance
  • Able to balance strategic planning with hands-on execution
Benefits
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategycopywritingsocial media managementdata analysiscampaign managementaudience growthperformance trackingdigital marketinglead generationgraphic design
Soft Skills
communicationcollaborationproactivitystrategic planningexecutionwriting skillsengagementoptimizationcreativityadaptability