Kraken Digital Asset Exchange

Senior Copywriter

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Senior

About the role

  • Develop high-impact copy for retail app features, onboarding flows, in-app messaging, product launches, email campaigns, push notifications, social content, and lifecycle marketing
  • Partner closely with product, design, growth, and marketing teams to create user-centric copy
  • Iterate on performance-driven copy through A/B testing, data analysis, and optimization of headlines, CTAs, microcopy, and longer-form content
  • Leverage AI tools and build scalable systems that empower diverse, distributed teams to self-serve high-quality copy while maintaining brand consistency and voice
  • Uphold Kraken’s brand voice: trustworthy, innovative, approachable, and authoritative
  • Contribute to storytelling that positions Kraken as the go-to platform for retail users

Requirements

  • 5+ years of copywriting experience, ideally in fintech, crypto, consumer tech, or performance marketing focused on retail/digital products
  • Proven ability to simplify complex ideas into concise, accurate, and engaging copy that resonates with non-expert audiences
  • Strong results in conversion and user-focused copywriting
  • Genuine knowledge of and enthusiasm for crypto, blockchain, and financial technology
  • Experienced with AI-assisted writing tools and excited to design and implement systems that enable self-service copy creation across global, diverse teams
  • Excel in a fast-paced, remote environment with tight deadlines, rigorous attention to detail, and a passion for creative precision.
Benefits
  • Our Krakenites are a world-class team with crypto conviction
  • Kraken is a mission-focused company rooted in crypto values
  • Kraken is committed to industry-leading security, crypto education, and world-class client support
  • We have Krakenites in 70+ countries who speak over 50 languages
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingA/B testingdata analysisoptimizationcontent creationuser-centric designstorytellingconversion-focused writingperformance marketingengaging copy
Soft Skills
attention to detailcreative precisioncollaborationcommunicationadaptabilityproblem-solvingtime managementuser empathyinnovationapproachability