VP of Growth
KOHO
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$230,000 - CA$300,000 per year
Job Level
Lead
About the role
- Define and own KOHO’s global growth strategy, aligning performance, brand, product growth, and experimentation into a single operating model.
- Lead and scale a cross-functional growth team covering paid acquisition, lifecycle, organic, referrals, affiliates, brand, and offline and OOH media.
- Own all user acquisition channels and their P&L accountability, including paid digital, product-led growth, partnerships, offline, and OOH campaigns, and emerging channels.
- Identify and unlock new growth opportunities, including CRO-related initiatives, new acquisition levers, market expansions, and launches of new products or features, in close collaboration with Product and Finance.
- Identify, evaluate, and drive the adoption of new technologies and platforms across the growth organization, ensuring teams are enabled and aligned to use them effectively to improve execution speed, efficiency, and measurement quality.
- Partner closely with Product, Data, and Engineering to ensure growth initiatives are embedded into product roadmaps and supported by strong measurement and experimentation frameworks.
- Drive advanced analytics and measurement, including CAC, LTV, cohort analysis, attribution, incrementality testing, MMM, and forecasting to inform budget allocation and strategic decisions.
- Translate company-level objectives into clear growth roadmaps, priorities, and execution plans across teams.
- Monitor competitive landscape, regulatory changes, and market trends to proactively surface new opportunities and risks.
- Act as an executive-level owner of growth performance, communicating insights, risks, and opportunities clearly to leadership and stakeholders.
Requirements
- 10–15 years of experience in growth, marketing, or commercial leadership roles within high-growth consumer technology companies, fintech, or mobile-first products.
- Proven track record of scaling a consumer digital product at a meaningful scale, with full-funnel ownership from acquisition and performance to retention.
- Demonstrated 360° marketing experience, including substantial exposure to brand building, offline and OOH campaigns, alongside deep performance marketing expertise.
- Strong passion for MarTech, AdTech, and data, with hands-on experience using technology and analytics to drive efficient, measurable growth.
- Experience building, leading, and mentoring senior growth and marketing teams across multiple disciplines.
- Deep understanding of the mobile growth ecosystem, attribution, privacy-first measurement, and the interplay between brand and performance.
- Highly data-driven with strong business acumen, strategic thinking, and comfort making high-stakes decisions with incomplete information.
- Comfortable operating in fast-paced, ambiguous environments with an ownership mindset.
- Excellent cross-functional collaboration and executive communication skills.
- Fluent in English, French is a strong plus.
Benefits
- Competitive compensation & equity
- Generous vacation + Wellness days + Flex Days + holiday closure
- Remote-first environment + coworking support + yearly all hands retreat
- Access to coaching & growth programs
- Parental top-up & leave policies
- Comprehensive health benefits
- Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth strategyuser acquisitionCROadvanced analyticsCACLTVcohort analysisattributionincrementality testingMMM
Soft skills
leadershipstrategic thinkingcross-functional collaborationexecutive communicationdata-driven decision makingownership mindsetmentoringbusiness acumenadaptabilityproblem-solving