Knowt

Entry Level Marketing Lead – College GTM Strategy

Knowt

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $60,000 - $80,000 per year

Job Level

Senior

About the role

  • Build and scale the entire ambassador program from practically zero to nationwide.
  • Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.
  • Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results.
  • Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships.
  • Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).
  • Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.
  • Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights.
  • Manage weekly growth experiments across campuses and use data to iterate.

Requirements

  • 1–3 years experience in student marketing, ambassador programs, college growth, or community building.
  • Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before.
  • Proven ability to build and scale operational systems with lots of moving parts.
  • Strong communicator who’s high-energy, organized, and biased toward action.
  • Experience working with student creators, influencers, or ambassador cohorts is a big plus.
  • EdTech or consumer app growth experience preferred, but not required.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
student marketingcommunity buildingoperational systemsgrowth experimentsdata analysiscampaign designincentive strategiesQR code campaignstabling kitsdorm outreach
Soft Skills
strong communicatorhigh-energyorganizedaction-orientedleadershipcollaborationcreativityadaptabilityproblem-solvingrelationship building