Knowt

Social Media Manager

• Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience.
• Take content from idea to publish: hooks, scripts, filming, editing, and captions.
• Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable.
• Turn Knowt's product into content students actually want to watch and use.
• Ensure every post feels native to the platform and to high school/Gen-Z culture.
• Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas.
• Tie content to the high school calendar to catch students exactly when they need Knowt.
• Track and report on content performance with clear recommendations for what to scale, improve, or stop.
• Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions.

Social Media Marketing Lead