Knowt

Product Marketing

• Build and scale the entire ambassador program from practically zero to nationwide.
• Fully covered travel to major university campuses to launch programs, run activations, test playbooks, and measure results.
• Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.
• Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).
• Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.
• Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights.
• Manage weekly growth experiments across campuses and use data to iterate.

Entry Level Marketing Lead – University GTM Strategy