Knowt

Social Media Manager

• This is a hands-on, creator-led, execution-heavy role for someone who understands educators and loves turning real classroom moments into engaging short-form content.
• You’ll work closely with our B2B Marketing Lead, who will set overall strategy and direction, while you bring ideas to life through consistent, high-quality content and performance-driven iteration.
• Own and create short-form social content for Knowt’s educator brand across TikTok, Instagram Reels, and Shorts.
• Take content from concept → script → shoot → edit → post → iterate, with an emphasis on speed and authenticity.
• Translate real classroom moments, teacher workflows, and educator pain points into content that feels relatable and useful.
• Jump on relevant trends and remix them in ways that resonate with teachers and instructional leaders.
• Collaborate cross-functionally to highlight new features, community moments, conferences, and teacher wins.
• Engage directly with educators through comments, DMs, and mentions.
• Review performance metrics and refine content based on what drives engagement and growth

Contract Social Media Manager

Product Marketing

• Build and scale the entire ambassador program from practically zero to nationwide.
• Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.
• Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results.
• Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships.
• Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).
• Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.
• Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights.
• Manage weekly growth experiments across campuses and use data to iterate.

Entry Level Marketing Lead – College GTM Strategy

Marketing

• Own and create short-form video content for Knowt’s AP brand on TikTok, Instagram Reels, and Shorts
• Take ideas from concept → script → shoot → edit → post → iterate
• Jump on real-time trends and remix them into content AP students instantly relate to
• Collaborate cross-functionally to spotlight new features, community moments, and student wins
• Engage directly with our community through comments, DMs, and mentions
• Track performance metrics and optimize content based on what actually performs

Marketing Associate

• Create and execute short-form video content for Knowt’s IB brand channels on TikTok, Instagram Reels, and Shorts
• Own content end-to-end: ideation, scripting, filming, editing, posting, and iterating
• Spot real-time trends and adapt them into content that resonates with IB students
• Collaborate with marketing and cross-functional teams to highlight features, community stories, and student wins relevant to IB
• Engage directly with the IB community through comments, DMs, and mentions
• Analyze performance metrics and refine content strategy based on what’s working

Contract Social Media Manager

Entry Level Marketing Lead – College GTM Strategy

Marketing Associate

Entry Level Marketing Associate – IB Account