Knowledge Anywhere

Sr Product Marketing Manager I - US Based Remote

Knowledge Anywhere

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $100,000 - $125,000 per year

Job Level

Senior

Tech Stack

Go

About the role

  • Lead persona-centric go-to-market campaigns for new Learning product launches, including target personas, positioning & messaging, launch calendars, checklists, deliverables, channel strategy, activation plans, and campaign OKRs, with the GTM teams.
  • Develop cross-channel campaign strategies, managing deployment timelines and reporting on results across brands.
  • Lead cross-functional teams (brand marketing, communications, servicing/ops, and creative) to bring GTM strategy, product positioning and narrative to life, kicking off a cross-functional marketing brief with all teams and working closely to manage timelines and deliverables.
  • Collaborate with Learning & Development to understand and determine value propositions and target audiences.
  • Determine marketing KPIs and monitor them to iterate for success.
  • Weave feedback, case studies, and testimonials into storytelling.
  • Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations.
  • Keep a pulse on market and customer trends.

Requirements

  • 5+ years of product marketing or related marketing experience.
  • Proven success leading cross-functional teams to deliver marketing campaigns and initiatives.
  • Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach.
  • Strong project management skills with a self-starter ability to multitask and meet deadlines.
  • Expert in storytelling through well-crafted positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail.
  • Executive presence and ability to command a (virtual) room.
  • Ability to build strong relationships, influence others and build trust quickly across a matrixed organization.
  • Strong PowerPoint or Canva presentation skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management.
  • Bachelor’s degree in Marketing or a related field.
  • Experience in the real estate industry is a plus.
  • Experience in HubSpot and Canva is a plus.