KNIME

Performance Marketing

• Translate product positioning and audience insights into high-performing paid campaigns across key platforms.
• Continuously refine campaigns through budget allocation, bidding strategies, creative updates, and audience targeting.
• Manage multi-country campaigns, balancing standardization and localization while ensuring compliance.
• Run structured tests across keywords, creatives, landing pages, and audiences.
• Build and optimize campaigns across all funnel stages to guide prospects effectively.
• Partner with cross-functional marketing teams to align strategy and drive customer adoption.
• Optimize channel efficiency and ensure measurable pipeline and revenue impact.
• Analyze performance and deliver clear, actionable insights.
• Ensure accurate tracking and reporting in collaboration with Marketing Ops and Data teams.

Paid Media Manager

Marketing

• Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
• Design and implement targeted ABM, PLG and vertical marketing strategies that engage priority accounts and drive pipeline growth.
• Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
• Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.

Integrated Marketing Manager, ABM – PLG

• Campaign execution: Plan, set up, and launch campaigns across Google, Bing, LinkedIn, YouTube, Meta, and other platforms.
• Optimization: Continuously refine campaigns through budget reallocation, bidding strategies, creative updates, and audience targeting.
• Global ownership: Manage multi-country campaigns, balancing standardization and localization while ensuring compliance with data privacy regulations.
• Experimentation: Run structured tests across keywords, creatives, landing pages, and audiences to improve efficiency and conversion.
• Funnel strategy: Build and optimize campaigns across funnel stages to guide prospects effectively.
• Collaboration: Partner with ABM, Brand, Campaign, and Partner Marketing teams to align paid strategy with overall objectives.
• Performance management: Oversee global paid media investments, budget pacing, and campaign calendars.
• Reporting: Analyze performance and deliver clear, actionable insights to stakeholders.
• Data alignment: Work with Marketing Ops and Data teams to ensure accurate tracking and reporting.

Paid Media Specialist

• Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
• Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
• Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
• Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.