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Integrated Marketing Manager, ABM
KNIMEIntegrated Marketing Manager focusing on strategic account-based marketing for enterprise accounts. Own campaign planning and execution, collaborating with Sales and Product Marketing.
About the role
Key responsibilities & impact- Drive strategic account-based marketing initiatives that build meaningful engagement with priority enterprise accounts and translate commercial priorities into marketing programs that deliver measurable business outcomes.
- Own full-funnel, multi-channel campaign planning and execution targeting priority enterprise accounts.
- Work closely with Sales, Product Marketing, and Ops, you'll design and scale ABM programs from the ground up.
- Lead full-funnel, multi-channel campaign planning and execution from prioritization and timelines to delivery and optimization.
- Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
- Partner with Sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
- Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
- Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.
Requirements
What you’ll need- 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
- Strong understanding of ABM principles, digital channels, and full-funnel campaign design.
- Ability to translate CRM data, voice of customer, win/loss analyses, and market research into compelling campaigns.
- Proven experience collaborating with sales leaders and global marketing teams to align around shared revenue goals.
- Comfortable moving between strategy and execution with strong attention to detail.
- Proficient with Salesforce, HubSpot, and marketing automation tools.
- Nice to have: experience with platforms like 6sense or Demandbase.
Benefits
Comp & perks- Subsidized gym memberships and sport courses in select locations.
- Flexible working hours to support your work-life balance.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationcampaign planningcampaign executionpipeline growthCRM data analysismarket researchwin/loss analysisdigital marketingfull-funnel campaign design
Soft Skills
collaborationstrategic thinkingattention to detailcommunicationleadership