Senior Demand Gen Manager
Knak
full-time
Posted on:
Location Type: Remote
Location: Canada
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Job Level
About the role
- Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
- Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
- Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
- Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
- Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).
- Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
- Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
- Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
- Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.
- Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
- Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
- Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.
- Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
- Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
- Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
- Recommend budget allocations and optimize across campaigns for maximum efficiency.
Requirements
- 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
- Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
- Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
- Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
- Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
- Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
- Hands-on experience with marketing automation tools and lifecycle marketing programs.
- Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
- A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.
Benefits
- competitive salaries
- equity in the company
- great benefits
- paid vacation
- Life leave days (because life happens)
- team lunches and off-sites
- commitment to YOUR career growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketingperformance marketingfull-funnel marketingSaaS metricsSEO strategyA/B testingattribution modelingbudget managementpipeline forecasting
Soft Skills
analytical mindsetcross-functional collaborationoperational disciplinebias for actionstrong follow-through