Kit (formerly ConvertKit)

Senior Affiliates Manager – Marketing

Kit (formerly ConvertKit)

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $153,000 per year

Job Level

Senior

About the role

  • Kit's affiliate program has real momentum waiting to be unlocked — and we need someone with the drive and instincts to go unlock it.
  • We're looking for a Senior Affiliate Marketing Manager to build our affiliate program into a profitable, predictable acquisition channel by recruiting the right creator partners, strengthening how we engage and activate them, and building the systems that make the whole thing scale.
  • This is a full-time IC role ideal for someone who's energized by building genuine relationships with creators, sees untapped potential where others see a broken process, and moves fast to test, learn, and iterate.
  • You'll report to Christina Lhi, Head of Marketing, and collaborate closely with the marketing team, including our Senior Content Marketing Team Lead, Social Content Marketing Manager, two Product Marketing Managers, Growth Marketing Lead, and Creator Educator. You'll also partner with product and growth teams to improve the creator experience for affiliate-sourced signups.
  • Get access to PartnerStack and existing affiliate dashboards. Review current program performance, partner mix, and webinar data. Attend Get-To-Know-You meetings with your marketing teammates and key stakeholders. Begin building relationships with top-performing affiliates.
  • Audit the current affiliate program and identify your highest-impact opportunities. Pay particular attention to partner segmentation, recruitment gaps, and where engagement is breaking down. Develop a segmentation framework that goes beyond performance tiers — think by creator type, audience, and channel, so you can build engagement strategies that actually fit how different partners operate. Map out a strategic plan with clear priorities and expected outcomes. Launch 2-3 quick wins to improve partner activation or webinar conversion. Share your initial strategy and recommendations with Christina and the team.
  • Execute your strategic plan and hit quarterly MRR targets from affiliates. Recruit and activate new partners across multiple segments (pro affiliates, media partners, creator partners). Scale the webinar program to drive more qualified leads with better conversion rates. Build AI-powered systems that reduce manual coordination time by at least 50%. Establish clear metrics, dashboards, and a regular working-in-public cadence. Build a community-first engagement cadence for affiliates — not just promotional emails, but ongoing touchpoints that make partners feel like they're part of something.
  • Deliver $1M in new ARR through strategic partner recruitment and program optimization. Scale the webinar program to meaningfully increase its contribution to total affiliate MRR. Diversify the partner mix beyond individual creators to include media partners and AI-first publishers. Continue building documented playbooks and systems that make the program scalable and predictable. Establish Kit's affiliate program as a reliable revenue driver with clear processes others can follow.

Requirements

  • 7+ years in affiliate, partner, or influencer marketing
  • A track record of building or turning around affiliate or partner programs — whether in SaaS, the creator economy, or an adjacent space where relationships and community matter
  • Experience recruiting and activating partners. You've done proactive outreach, not just inbound management
  • Direct experience building engagement strategies or community programs for a partner or affiliate base
  • Experience managing webinar partnership programs that drive measurable leads and revenue
  • Success driving significant revenue growth through affiliate partnerships (ideally in a recurring revenue business)
  • Working with creators and understanding what motivates them to promote products they believe in
Benefits
  • Profit Sharing
  • Kit equity
  • 401k with a 5% match
  • We cover up to $2,100 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna
  • $2,000 equipment allowance for your first two years, $1,000 budget every following two years. Company-provided laptops are issued to every Kit team member and are not included in the equipment budget
  • Individual learning + development budget ($3,500/year)
  • Gender affirming benefits
  • Childcare benefit up to $3,000 annually
  • Twenty (20) days of paid time off during each year of employment
  • Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
  • Ten (10) paid holidays a year
  • Two weeks of paid sick time each year, including mental health + well being days
  • Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
  • Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
  • Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. *Essential support services remain available, with teams coordinating to ensure coverage during this period*
  • Four-week, paid sabbatical after five years with the team
  • Fantastic in-person or virtual retreats with the team twice a year
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
affiliate marketingpartner program managementcommunity engagement strategieswebinar managementrevenue growth strategiespartner recruitmentdata analysissegmentation framework developmentAI-powered systemsperformance metrics
Soft Skills
relationship buildingstrategic planningcollaborationproactive outreachproblem-solvingadaptabilitycommunicationcreativityleadershipcommunity-first mindset