kiresult

Sales

• This is a player-coach role: you sell yourself while building the structure from which a team will later grow.
• Close collaboration with the founders: understand how we currently sell
• Analyze won and ongoing deals – buyers, triggers, blockers
• Refine ICP, buyer personas, and qualification criteria
• Build your own lead lists and run outreach yourself – cold calls, email, LinkedIn
• Conduct discovery calls and deliver your own product demos
• Set up and maintain the CRM properly: pipeline stages, activities, forecasting basis
• Improve follow-up processes and take ownership of the first opportunities
• Build Sales Playbook v1: discovery, messaging, objection handling, demo script, pricing
• Systematize and scale outbound motion beyond the founders' network
• Make CRM hygiene and reporting the basis for reliable forecasting
• Work closely with product: translate customer feedback from demos and discovery into positioning
• Continue to be responsible for outreach, demos, and closing
• Establish the initial sales process with clear stages and forecasting
• Document outbound, demo, and CRM processes sufficiently so they can be handed over
• Create the foundation for building a sales team
• Actively co-own pipeline, conversion, and ARR growth

Founding Sales Lead

• Full ownership of sales – from initial cold outreach (phone, email, LinkedIn) to signed contracts
• Refine the ICP, prioritize target segments, and further develop the sales strategy for the DACH market
• Hone sales processes, playbooks, and CRM structures so what you implement becomes scalable
• Provide direct market feedback to the founding team: you are the voice of the customer and will influence our product
• Long-term: build and lead a sales team – you decide whom we hire and how we train them
• Represent kiresult at trade shows, events, and within the procurement community

Founding Sales Lead

Head of Sales