Founding Sales Lead

kiresult

Founding Sales Lead responsible for building a repeatable sales process in a B2B SaaS environment. Collaborating closely with founders while managing sales and outreach activities.

Posted 7/9/2026full-timeRemote • 🇩🇪 GermanySenior💰 €60,000 - €120,000 per yearWebsite

About the role

Key responsibilities & impact

This is a player-coach role: you sell yourself while building the structure from which a team will later grow.
Close collaboration with the founders: understand how we currently sell
Analyze won and ongoing deals – buyers, triggers, blockers
Refine ICP, buyer personas, and qualification criteria
Build your own lead lists and run outreach yourself – cold calls, email, LinkedIn
Conduct discovery calls and deliver your own product demos
Set up and maintain the CRM properly: pipeline stages, activities, forecasting basis
Improve follow-up processes and take ownership of the first opportunities
Build Sales Playbook v1: discovery, messaging, objection handling, demo script, pricing
Systematize and scale outbound motion beyond the founders' network
Make CRM hygiene and reporting the basis for reliable forecasting
Work closely with product: translate customer feedback from demos and discovery into positioning
Continue to be responsible for outreach, demos, and closing
Establish the initial sales process with clear stages and forecasting
Document outbound, demo, and CRM processes sufficiently so they can be handed over
Create the foundation for building a sales team
Actively co-own pipeline, conversion, and ARR growth

Requirements

What you’ll need

3–5 years of experience in B2B SaaS sales – ideally at an early-stage startup or scale-up in procurement or finance
You have closed deals yourself – from the first cold outreach to signing, not just supported
Outreach, discovery calls, and demos are part of your day-to-day, not new to you
Experience maintaining a CRM properly – pipeline hygiene is craftsmanship to you, not a checkbox
You know how to convince CPOs, CFOs, and IT stakeholders simultaneously
Affinity for data and processes: you don't just build a deal pipeline, you measure and optimize it
German at native-speaker level – our market is DACH; English business-fluent
Self-starter DNA: you don't need perfect infrastructure to get started

Benefits

Comp & perks

Direct collaboration with the founders – actively shape the go-to-market strategy
Real ownership: no sandbox, no endless approval loops
€60,000–70,000 base salary + variable compensation, OTE €120,000
VSOP (virtual stock option plan) – you help build it, you should benefit
Clear career path: you'll be the first sales leader to build and lead a team

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Sales Playbook DevelopmentPipeline ManagementData AnalysisCold OutreachDeal Closing

Soft Skills

Self-StarterCollaborationCommunication