KingMakers

Head of Affiliates

KingMakers

full-time

Posted on:

Location Type: Hybrid

Location: Cape Town • South Africa

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Job Level

Lead

About the role

  • Define and execute KingMakers' pan-African affiliate strategy, aligned to group acquisition and profitability objectives.
  • Lead go-to-market for new market launches, including Zambia and future territories: building scalable programs from scratch.
  • Own affiliate budgets and channel-level performance across all live and future markets.
  • Design, negotiate and optimize commercial models including Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures aligned to LTV, CAC and margin targets.
  • Negotiate and close high-value, strategic tier-1 affiliate partnerships.
  • Work autonomously to structure and approve deals, escalating only where legal or structural nuances require input.
  • Manage, coach and develop two affiliate specialists (one in Nigeria, one in South Africa) helping them execute the strategy across their respective markets.
  • Build a high-performance team culture with clear KPI ownership and accountability.
  • Hire additional affiliate talent as the program scales.
  • Establish best-in-class onboarding, reporting, tracking and operational processes.
  • Drive data-led decision-making across acquisition volumes, ROI, CAC, LTV and contribution margin.
  • Own and optimize the group's affiliate platform, influencing the product roadmap where required.
  • Ensure regulatory compliance across markets in partnership with Legal and Compliance.
  • Represent KingMakers at pan-African and international affiliate conferences and industry events.

Requirements

  • 8-10+ years in affiliate marketing, ideally within iGaming or multi-territory sports betting.
  • Proven track record managing affiliate programs across multiple markets simultaneously: one size does not fit all, and you know it.
  • Experience at a multi-territory operator (if you come from the industry is a strong advantage).
  • You understand consolidated commercial arrangements and group-level affiliate relationships.
  • Experience owning budgets and channel-level performance targets.
  • Experience building and leading affiliate teams across jurisdictions.
  • Deep expertise in affiliate commercial models: Net Revenue Share, CPA, Hybrid, Tenancy and bespoke structures.
  • Strong negotiation skills with a track record of closing complex, high-value commercial agreements.
  • Data-driven decision-maker with strong financial acumen: you live in the numbers and you know how to report them up.
  • Ability to align commercial structures to long-term LTV, CAC and margin objectives.
  • A roll-up-your-sleeves leader: you get into the detail with your team until they don't need you to anymore.
  • Proactive communicator: you identify issues before they're raised, come with solutions, and give stakeholders the 'why' behind the numbers.
  • Autonomous decision-maker: you know what good looks like, you move with speed, and you escalate selectively.
  • High commercial gravitas: you can hold the room with a tier-1 partner and represent KingMakers credibly at an international conference.
  • Entrepreneurial mindset: you're comfortable with ambiguity, emerging markets, and building where the infrastructure isn't perfect.
  • Willingness to travel for key conferences and partner engagement.
Benefits
  • Flexible Work: Hybrid model and flexible hours, giving you the freedom to collaborate in the office or focus remotely.
  • Health & Wellness: Private health insurance and wellness benefits to keep you feeling your best.
  • Retirement & Group Risk: Joint contributions to your Retirement Annuity (RA) and Group Risk Fund to secure your future (South Africa hub).
  • Stress-Free Parking: Safe, convenient parking so your day starts smooth.
  • Team Activities: Regular events to connect, collaborate, and have fun with your colleagues.
  • Office Perks: Free snacks, coffee, and a welcoming environment to keep you energized.
  • Performance Bonuses: Discretionary rewards recognizing your contributions and impact.*
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
affiliate marketingbudget managementchannel performance analysiscommercial modelsNet Revenue ShareCPAHybridTenancydata-driven decision makingfinancial acumen
Soft Skills
negotiationleadershipcommunicationautonomous decision-makingproactive problem-solvingteam buildingaccountabilityentrepreneurial mindsethigh commercial gravitasdetail-oriented