KingKong

Digital Marketing

• Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
• Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
• Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
• Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
• Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
• Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
• Build relationships with clients and become rooted in their business so we grow with them.
• Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
• Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
• Educate and keep clients in the loop on our strategies and tactics.
• Contribute to the team by identifying areas to improve our project delivery.
• Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.

Digital Marketing Specialist

General

• Setup, manage and optimise campaigns within Facebook's ever-changing ads manager.
• Scrutinise analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to squeeze as much ROI as humanly possible out of each dollar spent.
• Create ‘thumb-stopping’ Facebook creative that cuts through the
• newsfeed
• Manage landing pages and websites to install conversion codes and tracking pixels.
• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
• Manage and maintain ROAS/CPL targets
• Manage your time efficiently, we don’t run small campaigns...we scale em’ to the moon! There’s no, “Look mommy, I’ve gotta 1100% ROAS” on your grand total of $42 in ad spend.

Senior Meta Media Specialist

Accounts Receivable

• - Issuing invoices.
• - Managing incoming funds.
• - Managing the collection of overdue accounts and negotiating payments.
• - Complete reconciliation of payments.
• - Researching and preparing responses to client disputes.
• - Coordinating debt collection activities when required.
• - Answering the main reception line and directing calls.
• - Greeting clients, directing them to meeting rooms and offering refreshments.
• - Assisting the team with ad hoc requests.