KingKong

Performance Marketing

• Overall responsibility for managing the Paid Social team in their day-to-day responsibilities, including performance management and professional development plans for team members.
• Mentor and train the Paid Social team, ensuring quality work is being delivered.
• Establish and document processes for the effective delivery of the Paid Social function.
• In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Social team.
• Assist your team in troubleshooting client issues.
• Be the first level of escalation for client-related issues for the agency.
• Lead the growth of the Paid Social division through innovation and results.
• Distribute and manage client work appropriately across the Paid Social team.
• Collaborate with other departments with regards to processes and policies that impact on or are impacted by the Paid Social function.
• Prepare reporting and feedback for Senior Management on the department's performance to aid in the business decision making process.
• Setup, manage and optimise campaigns in Facebook's Ads Manager.
• Analysis of data and analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.)
• Write effective direct response ad copy that sells (don’t worry, we’ll teach you this).
• Educate and keep Account Managers in the loop on our strategies and tactics.
• Keep your finger on the pulse to identify opportunities within paid social for the benefit of both the agency and our clients.

Head of Paid Social