Digital Marketing Specialist

KingKong

Digital Marketing Specialist managing ROI driven marketing strategies and overseeing campaigns at a fast-growing digital marketing agency in Australia.

Posted 7/21/2026full-timeSouth Yarra • 🇦🇺 AustraliaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Direct Response Marketing Strategies, focusing on ROI-driven approaches to optimize landing pages, websites, and sales funnels. Proficient in conducting market research and utilizing conversion rate optimization tactics to enhance customer experience and drive sales.

Highest-signal resume keywords

Direct Response Marketing StrategyConversion Rate Optimization (CRO)ECommerce Systems (Shopify, WooCommerce, Magento)Market ResearchEmail Automation Software

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Direct Response MarketingConversion Rate OptimizationSales Funnel DevelopmentUser Experience (UX)User Interface (UI)Google AdWordsSearch Engine Optimization (SEO)A/B TestingCopywritingMarket Analysis

Soft Skills

Time ManagementAttention to DetailProblem SolvingRelationship BuildingCommunication

Tools & Technologies

ShopifyWooCommerceMagentoEmail Automation SoftwareAnalytics Tools

Industry Keywords

Direct ResponseDigital StrategyLead GenerationPerformance AnalysisClient Education

Tech Stack

Tools & technologies

Magento

About the role

Key responsibilities & impact

Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
Build relationships with clients and become rooted in their business so we grow with them.
Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of opportunity.
Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
Educate and keep clients in the loop on our strategies and tactics.
Contribute to the team by identifying areas to improve our project delivery.
Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.

Requirements

What you’ll need

A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
Positive “can-do” attitude, with a desire to extend existing skillset and be a problem solver.
Company First mindset.

Benefits

Comp & perks

Generous salary - we want Australia's best talent and reward as such.
Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
Amazing growth prospects and upward mobility in our fast-paced agency.
INSANE events - You name it and we've probably done it.
Company trips away - Glamping, Bali & Thailand.
Birthday Leave - Because you deserve it.
Two days work from home - because sometimes you just want to wear your comfy pants and slippers.
Jawdropping headquarters in South Yarra (just off Chapel St.) is close to cafes and public transport.