Grow the number of users who join our program while keeping constant or improving our CAC/ROAS
Own campaigns hand-on-keyboard across multiple online channels, strategize and develop creative with our in-house creative agency, hypothesize and prioritize tests through the funnel and autonomously drive growth for the business
Work closely with data/engineering to ensure proper attribution (AppsFlyer/Firebase/GA4)
Drive, optimize, and measure KPIs for each campaign.
Continually design and execute AB tests to make the most effective campaigns.
Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more.
Proactively identifies, evaluates, and executes new growth opportunities to accelerate adoption of early-stage products.

Requirements

3+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines and budgets or a strong track record in an analytical academic discipline or structured and data-driven job.
Experience managing meaningful monthly budgets (at least $200K+/month)
Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, Google UAC, or others.
Strong understanding of:
- Attribution (MMPs like AppsFlyer)
- iOS vs Android differences
- Creative testing frameworks
- Scaling vs efficiency trade-offs
Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail.
Understanding of hypothesis driven A/B, MVT and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing.
Experience in a fintech business, or a D2C industry is a bonus.

Benefits

Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee!
Meaningful equity in the form of RSU's
20 days of paid time off per year — we encourage taking real time away to recharge and do your best work
401(k) plan with a generous employer match to help you invest in your future
Competitive pay based on experience consisting of base + equity + benefits

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CACROASA/B testingMVT testingincrementality testingdata analysisdigital paid channelsattributioncreative testing frameworksbudget management

Soft Skills

project managementflexibilityattention to detailtrustworthinessanalytical thinkingstrategic thinkingcollaborationproactivitytime managementcommunication