Sales Operations Associate, GTM Strategy – Operations
Plaid
SQL
Product Marketing Manager
Kiddom
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $160,000 per year
Job Level
Mid-LevelSenior
About the role
- Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market.
- Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions.
- Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines.
- Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptions.
- Create and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers.
- Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels.
- Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation.
- Support demand generation campaigns with product-specific messaging and thought leadership.
- Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion.
- Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing
Requirements
- 5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations.
- Strong background in crafting positioning and messaging that resonates with multiple buyer personas (teachers, curriculum leaders, administrators).
- Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams.
- Proven ability to create effective sales enablement tools that support adoption and revenue growth.
- Strong storytelling skills and the ability to translate technical or academic concepts into clear, value-driven narratives.
- Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles.
- Analytical mindset with experience leveraging data and research to inform strategy.
- Proficiency with tools such as HubSpot, Salesforce, and Google Analytics.
- Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired.
- Must be prepared to work in a high-pace environment with rapid changes where use of AI is highly encouraged for high-yield, high-volume work
Benefits
- Competitive salary
- Meaningful equity
- Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
- One Medical membership (in participating locations)
- Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.
- 10 paid sick days per year (pro rated depending on start date)
- Paid holidays
- Paid bereavement leave
- Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.
- Commuter and FSA plans
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategiessales enablementmarket researchcompetitive analysiscontent marketingdata analysisstorytellingcurriculum adoption
Soft skills
collaborationcommunicationanalytical mindsetadaptabilitycreativity
