Product Marketing Manager – Video Games
Keywords Studios
contract
Posted on:
Location Type: Remote
Location: United Kingdom
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About the role
- Define longer term marketing objectives and strategy; develop and execute go-to-market plans for SimCity BuildIt
- Utilize consumer & market research and translate insights to inform the roadmap and marketing strategies
- Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
- Lead a cross-functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community)
- Brief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistency
- Work with Creative team on marketing asset development
- Collaborate with Analytics to build accountability (targets, experiments)
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
Requirements
- Bachelor’s Degree or equivalent in business or related field
- 8+ years of experience in mobile marketing, product marketing, or brand marketing with 3+ years in mobile gaming
- Analytical marketer who can translate data into actionable insights
- Strong project management skills
- Experience leading a cross-functional team; able to operate autonomously, managing up and down to studio & marketing leadership and functional teams
Benefits
- You send us your application with your updated resume.
- After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better.
- There will be a second interview with one of our Project Managers.
- For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
- At the end of our journey - hopefully you will receive an offer and become our new Keywordian!
- Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.
- By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
mobile marketingproduct marketingbrand marketingdata analysisproject managementgo-to-market strategyconsumer researchmarket researchcampaign managementmarketing asset development
Soft Skills
leadershipcollaborationcommunicationanalytical thinkingautonomycross-functional team leadershipstrategic thinkinginsight translationmessaging consistencystakeholder management
Certifications
Bachelor’s Degree