Keywords Studios

Business Development Manager – Marketing

Keywords Studios

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$95,000 - CA$120,000 per year

About the role

  • Core Revenue Driver: Identify, prospect, and close high-value opportunities specifically targeting major global game publishers and developers.
  • Service Articulation: Expertly sell the full suite of Engage Marketing Services, tailored for the gaming lifecycle:
  • Strategy & Insight: Utilizing Keywords Insights for player-persona mapping and market analysis.
  • Social & Influencer Marketing: Building community-centric social strategies and executing global influencer campaigns for AAA and Indie titles alike.
  • PR & Outreach: Securing high-impact media coverage and managing reputation within the gaming community.
  • Creative Production: Partnering with publishers to deliver trailers, key art, and high-impact digital assets.
  • Strategic Planning: Develop and execute a sales roadmap that prioritizes high-growth accounts within the gaming sector to exceed annual revenue targets.
  • Relationship Management: Build and nurture executive-level relationships within the marketing and publishing departments of the world’s leading games companies.
  • Internal Collaboration: Partner closely with our global creative and production studios to pitch integrated, world-class marketing solutions that meet complex client needs.
  • Industry Representation: Serve as a brand ambassador at major gaming events, including GDC, Summer Game Fest, PAX, and Gamescom.

Requirements

  • Industry Expertise: Extensive experience working directly for or with global games publishers. You must possess an "insider’s" understanding of how games are marketed and sold.
  • Sales Track Record: 5+ years of proven success in a Business Development role, specifically within the video games or gaming-adjacent marketing space.
  • Market Knowledge: A comprehensive understanding of the global gaming ecosystem, including platform trends, player behavior, and the social/influencer landscape.
  • High-Level Network: An active, "warm" network of contacts within the North American gaming industry (Publishers, Developers, and Agencies).
  • Communication: Exceptional storytelling and presentation skills; able to translate marketing services into a compelling ROI-driven narrative for game leads.
  • Autonomy: A self-starter with the discipline to drive sales cycles independently while reporting into a global leadership structure.
Benefits
  • The base salary for this role is from CAD$95,000 to CAD$120,000 per year, depending on your experience.
  • Keywords Studios is dedicated to following a well-established Equal Opportunities Policy.
  • We endeavor to create a workplace, which provides for equal opportunities for all employees and potential employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
business developmentsales strategymarket analysissocial marketinginfluencer marketingcreative productionrelationship managementstrategic planningmedia outreachplayer-persona mapping
Soft Skills
storytellingpresentation skillscommunicationautonomynetworkingcollaborationrelationship buildinginsight generationclient managementexecutive engagement