KeyNest

Marketing

• Develop a deep understanding of how target customer groups perceive their own needs and their problem-solving buying journey
• Define how each of KeyNest's offerings should be presented across all marketing channels, especially the website
• Set criteria to assess the performance of each campaign and marketing channel
• Take the initiative, ideate and lead campaigns, prioritizing them according to past performance
• Collaborate with the sales team to align marketing efforts with sales goals and improve the quality of leads from all marketing channels.
• Develop and execute email blast campaigns targeting key prospects and collaborate with the sales team to improve lead quality from email campaigns.

Marketing Manager