Ketch

Product Marketing Lead

Ketch

full-time

Posted on:

Location Type: Remote

Location: California • Illinois • United States

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Salary

💰 $110,000 - $150,000 per year

Job Level

Senior

About the role

  • Own and evolve core product messaging: buyer pains → Ketch value → proof.
  • Develop personas, use cases, and solution narratives that help the market “get it” quickly.
  • Partner with Product and Sales to keep positioning current as the product evolves.
  • Create high-quality deliverables: decks, one-pagers, website copy, product pages, articles/blogs, email copy, and customer/partner narratives.
  • Build sales enablement materials: talk tracks, battlecards, competitive comparisons, and customer-ready presentations.
  • Collaborate with Demand Gen on launch and campaign assets (webinars, landing pages, nurture copy).
  • Support product launches end-to-end: launch briefs, messaging, internal enablement, external announcements, and post-launch learnings.
  • Coordinate cross-functional timelines so launches are crisp, on time, and measurable.
  • Keep a living view of the competitive landscape: new features, messaging, pricing signals, and positioning shifts.
  • Capture and synthesize feedback from Sales, Partners, Customers, and the market.
  • Turn insights into recommendations for Product and the broader GTM team (what’s resonating, what’s confusing, what’s missing).

Requirements

  • 2–5 years in product marketing, product management, solutions consulting, or another product-adjacent GTM role in B2B SaaS (privacy/security/data-adjacent a plus).
  • Strong writing and editing skills—you can ship clear, persuasive copy fast.
  • Comfort with technical concepts and translating them for non-technical buyers.
  • Excellent communication and stakeholder management across Product, Sales, and Marketing.
  • Strong organizational skills: you can manage multiple priorities, deadlines, and feedback loops without dropping details.
  • Former product manager (or strong technical background) with interest in GTM and storytelling.
  • Experience supporting launches, sales enablement, or competitive intelligence.
  • Familiarity with privacy, consent, compliance, data governance, or martech/adtech ecosystems.
  • Strong preference for candidates in San Francisco or Chicago.
Benefits
  • equity
  • benefits 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingproduct managementsolutions consultingsales enablementcompetitive intelligencewritingeditingcopywritinglaunch supportdata governance
Soft Skills
communicationstakeholder managementorganizational skillsprioritizationfeedback synthesisstorytellingcollaborationpersuasiontime managementadaptability