Keenpac

Social Media Analyst – Earned

Keenpac

full-time

Posted on:

Location Type: Remote

Location: India

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Tech Stack

Python

About the role

  • Lead campaign measurement reporting from Earned, Owned and Paid Social data for local market and/or product teams.
  • Setup, maintain and develop social listening databases across key markets and products.
  • Implement a consistent campaign measurement framework that can be scaled.
  • Uncover data-based insights and drive experiments with marketing teams.
  • Translate complex analytics to easy-to-understand and engaging recommendations.
  • Lead internal discussions on Social campaign measurement between teams and agencies.
  • Initiate experimental projects on your own for at least 10% of your working time.

Requirements

  • 6 to 7 years of agency or in-house experience.
  • Strong spreadsheet skills.
  • Knowledgeable and skilled in social and analytical space.
  • SPSS, R, Python skills would be an added benefit but not a must.
  • Understanding of social media data.
  • Relevant skills in working with social listening tools (eg Brandwatch) and developing clean boolean.
  • Understanding of marketing analytics tools.
  • Keen interest in data-driven marketing.
  • Capable of visualizing data and producing charts and graphs.
  • Strong understanding and knowledge of relevant social platforms.
  • Proven ability to set campaign goals, KPIs, and targets.
  • Strong communication skills and a proactive attitude.
  • Skilled in data management and visualization tools (Sheets, Slides, Data Studio).
  • Problem-solving skills with a proactive attitude.
  • Business and financial acumen is a benefit, but not required.
Benefits
  • No formal education needed, nor will it be evaluated.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign measurementsocial listeningdata analysisdata visualizationboolean developmentSPSSRPythonmarketing analyticsKPI setting
Soft Skills
communicationproblem-solvingproactive attitudedata-driven mindsetcollaborationinsight generationleadershiporganizational skillscreativityadaptability