KEENFOLKS

Marketing

• Develop and maintain internal branding initiatives to ensure consistency in messaging across the organization.
• Work closely with the design team to create marketing materials that reflect the agency's brand and values.
• Devise and execute internal communication plans to keep team members informed about company updates, achievements, and important announcements.
• Facilitate regular communication channels such as newsletters, intranet updates, and team meetings.
• Develop and curate content for internal platforms, including articles, blog posts, and multimedia content that highlight the agency's expertise, projects, and achievements.
• Plan and execute internal events, such as team-building activities, celebrations, and milestone events.
• Act as the primary point of contact for clients, understanding their business objectives, and providing strategic guidance.
• Create and oversee the implementation of digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
• Develop and manage digital marketing budgets, ensuring efficient allocation of resources to achieve client objectives.
• Utilize analytics tools to track and measure the performance of digital marketing campaigns.

Marketing Manager

Social Media Manager

• Manage and grow the company’s LinkedIn page (content planning, publishing, and community management)
• Create and publish 3 weekly posts for an executive’s personal LinkedIn (Tue/Wed/Thu)
• Write a bi-weekly LinkedIn newsletter (800–1,200 words)
• Develop 2 promotional posts per podcast episode (launch + follow-up insights)
• Send personalised connection requests to senior stakeholders (e.g., marketing and technology leaders)
• Engage meaningfully with relevant content and conversations in the industry
• Monitor and respond to comments in a timely manner during business hours
• Identify and escalate relevant inbound messages
• Track performance and deliver weekly metrics updates and monthly reports

Artificial Intelligence

• Own creative execution from brief to delivery across static, motion, and video formats.
• Develop creative concepts, Key Visuals, and visual systems scalable across multiple formats.
• Produce motion graphics and AI-driven video assets efficiently and at high quality.
• Use generative AI tools to accelerate production while maintaining premium creative standards.
• Adapt and scale assets for different channels, markets, and use cases.

Creative AI Specialist – Design & Motion

Data Analyst

• Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4)
• Manage and validate pixels, events, and tracking configurations across multiple digital platforms
• Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance
• Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis
• Optimize data models, DAX calculations, and report performance within Power BI
• Translate complex datasets into clear, actionable insights that drive strategic business decisions
• Collaborate with stakeholders to define KPIs and marketing performance metrics
• Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns
• Identify trends, anomalies, and optimization opportunities within large datasets
• Conduct data validation and quality assurance to ensure accuracy and reliability of analytics deliverables
• Present analytical findings and strategic insights to non-technical audiences
• Document all tracking and analytics processes, maintaining transparency

Marketing Manager

Social Media Manager

Creative AI Specialist – Design & Motion

Data Analytics, Tracking Specialist