KEENFOLKS

Artificial Intelligence

• Own creative execution from brief to delivery across static, motion, and video formats.
• Develop creative concepts, Key Visuals, and visual systems scalable across multiple formats.
• Produce motion graphics and AI-driven video assets efficiently and at high quality.
• Use generative AI tools to accelerate production while maintaining premium creative standards.
• Adapt and scale assets for different channels, markets, and use cases.

Creative AI Specialist – Design & Motion

Data Analyst

• Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4)
• Manage and validate pixels, events, and tracking configurations across multiple digital platforms
• Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance
• Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis
• Optimize data models, DAX calculations, and report performance within Power BI
• Translate complex datasets into clear, actionable insights that drive strategic business decisions
• Collaborate with stakeholders to define KPIs and marketing performance metrics
• Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns
• Identify trends, anomalies, and optimization opportunities within large datasets
• Conduct data validation and quality assurance to ensure accuracy and reliability of analytics deliverables
• Present analytical findings and strategic insights to non-technical audiences
• Document all tracking and analytics processes, maintaining transparency

Data Analytics, Tracking Specialist

Performance Marketing

• Design and own end-to-end paid media strategies aligned with business and growth objectives.
• Plan, launch, and optimize campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and programmatic platforms when applicable.
• Monitor, analyze, and optimize campaign performance using KPIs such as CAC, ROAS, CTR, CPA, and conversion rates.
• Collaborate with data and tech teams to ensure attribution models and dashboards accurately reflect performance.
• Build and maintain performance reports for stakeholders, focusing on insights, not just numbers.
• Work closely with creative, content, design, product, and growth teams to ensure campaign alignment and consistency.
• Act as a strategic advisor, explaining results, trade-offs, and opportunities to non-technical stakeholders.
• Define and document paid media best practices, processes, and optimization frameworks.
• Mentor junior or mid-level paid media specialists, providing guidance and performance feedback.

Senior Paid Media Specialist

• Design and own end-to-end paid media strategies aligned with business and growth objectives
• Plan, launch, and optimize campaigns across platforms such as Google Ads, Meta, LinkedIn Ads, TikTok Ads
• Monitor, analyze, and optimize campaign performance using KPIs such as CAC, ROAS, CTR, CPA
• Conduct A/B testing on creatives, copy, audiences, and landing pages
• Ensure correct implementation of tracking and measurement frameworks (Google Analytics, GA4)
• Collaborate with data and tech teams to ensure attribution models and dashboards accurately reflect performance
• Work closely with creative, content, design, product, and growth teams to ensure campaign alignment
• Define and document paid media best practices, processes, and optimization frameworks
• Mentor junior or mid-level paid media specialists

Full-stack Engineer

• Design and implement scalable, maintainable, and performant front-end and back-end architectures.
• Develop responsive and dynamic web applications using React and Node.js, integrating with Python-based APIs when required.
• Ensure optimized rendering, smooth user experiences, and strong security practices.
• Build and maintain APIs and microservices using Python (Django/FastAPI/Flask) and Node.js.
• Manage and optimize databases, primarily PostgreSQL, ensuring performance and data integrity.
• Collaborate with product managers, designers, and data teams to deliver solutions aligned with business goals.
• Mentor mid-level and junior developers, reviewing code and sharing best practices.
• Ensure code quality through testing, automation, and code reviews.

Senior Software Engineer

• Collaborate with marketing stakeholders to implement data-driven solutions.
• Manage UTM parameters, pixels, tracking and ensure the accuracy and integrity of all campaign data.
• Define measurement plans and execute tagging strategies using Google Tag Manager and Google Analytics 4 (GA4).
• Manage and validate pixels, events, and tracking configurations across multiple digital platforms.
• Develop dynamic dashboards and reports in Power BI, Tableau, or Looker Studio to visualize campaign and business performance.
• Utilize SQL and Python (or R) for data extraction, transformation, and advanced analysis.
• Optimize data models, DAX calculations, and report performance within Power BI.
• Translate complex datasets into clear, actionable insights that drive strategic business decisions.
• Collaborate with stakeholders to define KPIs and marketing performance metrics.
• Support the design and continuous improvement of data measurement frameworks for marketing channels and campaigns.
• Identify trends, anomalies, and optimization opportunities within large datasets.
• Conduct data validation and quality assurance to ensure accuracy of all analytics deliverables.
• Troubleshoot and optimize dashboards, reporting flows, tracking implementations.
• Present analytical findings and strategic insights to non-technical audiences.
• Document all tracking and analytics processes.

Data Analytics and Tracking Specialist

Human Resources

• Ayudar en la adquisición de talento técnico
• Apoyar en la programación de entrevistas y comunicación con candidatos
• Mantener sistemas de rastreo de solicitantes y actualizar registros de candidatos
• Ayudar en procesos de onboarding de empleados
• Mantener registros de empleados y documentación de RRHH
• Ayudar en el seguimiento de tiempo libre y tareas administrativas básicas
• Apoyar en la coordinación de iniciativas de participación y cultura empresarial
• Participar en proyectos de mejora de RRHH y optimización de procesos
• Asistir en la recopilación de datos para análisis de RRHH
• Colaborar en proyectos especiales asignados para desarrollar habilidades y conocimientos en RRHH

HR Intern

Backend Engineer

• Diseño, desarrollo y mantenimiento de APIs RESTful y GraphQL
• Construcción de servicios backend utilizando Python (FastAPI, Flask) o Node.js
• Implementación y optimización de flujos de datos interactuando con modelos de IA/ML
• Trabajar con bases de datos relacionales y no relacionales (PostgreSQL, Redis, MongoDB)
• Garantizar la calidad del código a través de pruebas, documentación y revisiones de código
• Optimizar rendimiento, escalabilidad y fiabilidad de sistemas backend
• Despliegue y gestión de servicios backend en AWS, Azure o GCP
• Contener aplicaciones utilizando Docker y orquestar con Kubernetes
• Soporte a pipelines CI/CD usando GitHub Actions, Terraform o Bicep
• Integración con plataformas y herramientas de IA (APIs de OpenAI, LangChain, bases de datos vectoriales)
• Implementar soluciones de autenticación, monitoreo y observabilidad
• Colaborar con DevOps y arquitectos en decisiones de nube e infraestructura

Senior Backend Developer

Financial Planning and Analysis

• Manage end-to-end client invoicing process, ensuring accuracy and timeliness
• Generate and send client invoices according to contract terms and project milestones
• Track outstanding receivables and follow up on overdue payments
• Communicate with clients regarding billing inquiries, disputes, and payment status
• Reconcile customer accounts and maintain accurate AR aging reports
• Coordinate with project managers and sales teams on billing requirements
• Process client payments and apply to appropriate accounts
• Monitor and report on DSO (Days Sales Outstanding) metrics
• Maintain organized records of all invoicing and payment documentation
• Process vendor invoices and employee expense reports promptly and accurately
• Manage payment runs and ensure timely vendor payments
• Review and code expenses to appropriate accounts and projects
• Reconcile vendor statements and resolve discrepancies
• Negotiate payment terms with vendors when appropriate
• Monitor daily cash position and prepare weekly cash flow forecasts
• Support monthly accounting close processes
• Maintain general ledger accuracy through regular reconciliations

Finance Analyst – AP/AR, Operations

• Ingresar con precisión información financiera en sistemas internos
• Gestionar conciliaciones bancarias, asegurando que los saldos coincidan y resolviendo discrepancias
• Administrar la emisión, revisión y seguimiento de facturas de clientes
• Registrar y contabilizar facturas de proveedores en el sistema contable
• Apoyar en actividades de cierre de mes e informes financieros básicos
• Mantener registros y documentación financiera organizados
• Trabajar estrechamente con el equipo de finanzas para asegurar el cumplimiento de procedimientos internos

Creative AI Specialist – Design & Motion

Data Analytics, Tracking Specialist

Senior Paid Media Specialist

Senior Paid Media Specialist

Senior Software Engineer

Data Analytics and Tracking Specialist

HR Intern

Senior Backend Developer

Finance Analyst – AP/AR, Operations

Analista Financiero – Freelance, Tiempo Completo