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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
B2B marketingmarketing KPI frameworkperformance reportingbrand narrative developmentPR agency managementearned media strategystrategic influenceimpact deliveryportfolio management
Soft Skills
leadershipcommunicationrelationship managementstrategic thinkingpresentation skills
Industry Keywords
high-growth tech companiesCMOVP Marketingsenior marketing voiceglobal marketingcompetitive categories
About the role
Key responsibilities & impact- Own the Narrative – Be the custodian of the KEENFOLKS X_ brand story — Integrative AI®, K_OS, AI-native global agency network — and ensure it lands consistently across all channels and touchpoints.
- Lead Marketing Performance – Own the global marketing KPI framework and deliver board-level performance reporting monthly.
- Drive PR & Earned Media – Lead the relationship with the PR agency: brief, prioritise, and maintain quality control.
- Represent the Brand at Senior Level – Attend CMO dinners, partner conversations, investor touchpoints, and key global events as the senior marketing voice of KEENFOLKS X_.
Requirements
What you’ll need- 10+ years in senior B2B marketing roles, with at least 3 years at CMO, VP Marketing, or equivalent level.
- Proven track record building and protecting brand narratives for high-growth or complex B2B tech companies.
- Experience leading PR agency relationships and driving earned media outcomes in competitive, noisy categories.
- Comfortable operating as a board-level marketing voice — presenting performance, influencing strategy, and owning KPIs.
- Previous fractional, advisory, or portfolio experience is a strong advantage — you understand how to deliver impact without full-time bandwidth.
Benefits
Comp & perks- Flexible work arrangements
