Marketing & Brand Strategy Manager – Europe, U.S.
Oppenheim Architecture
Senior Manager, HCP Brand Marketing – Education
Kate Farms
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $129,000 - $148,500 per year
Job Level
Senior
About the role
- shape how Kate Farms engages and educates healthcare professionals, building awareness, trust, and advocacy among clinicians and partners across the medical community.
- lead marketing and education initiatives designed to inform, inspire, and enable HCPs to recommend and champion Kate Farms.
- own strategy and execution across professional partnerships, medical education programs, events, and content.
- collaborate closely with Medical Affairs, Sales, and Creative to ensure every HCP touchpoint reflects the same care and quality that define our products.
- define and execute the brand marketing and education strategy that builds awareness, trust, and advocacy among healthcare professionals.
- partner with the HCP Copywriter to translate science and clinical data into clear, human, brand-aligned stories.
- oversee relationships with professional organizations and lead the brand’s strategy and marketing direction for professional conferences, sponsorships, and event activations.
- work cross-functionally with Marketing channel owners and Commercial to ensure our science and professional storytelling is consistent and connected.
- define success metrics and track engagement across HCP initiatives, managing budgets and vendors while continuously optimizing based on results and field insights.
Requirements
- Bachelor's degree in Marketing, Business, or a related field with 8+ years of experience in healthcare, medical marketing, or professional education (nutrition or medical device background preferred); MBA is a plus.
- Has a strong grasp of HCP audiences and professional ecosystems, with the ability to navigate medical accuracy, brand storytelling, and compliance.
- Is a strategic doer-equally skilled at developing the plan and rolling up sleeves to make it happen.
- Is highly collaborative, comfortable working cross-functionally with Brand, Creative, Medical Affairs, and Commercial teams.
- Is a strong writer and storyteller, able to make complex science feel relevant, human, and compelling.
- Demonstrates exceptional organization, communication, and project management skills.
- Dedicated to building high-performing teams while also supporting employees’ career growth in individual ways.
- Invites and uses the opinions and perspectives of others.
- Strong commitment to company mission and values.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Respectfully shares and accepts feedback willingly from all levels of the organization.
- Supports diverse hiring and related initiatives to meet company goals.
Benefits
- option to enroll in a company-matched 401k plan
- participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents
- receive a generous PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure)
- two weeks of paid “Refresh” leave
- 80 hours of paid sick leave annually
- 11 paid holidays throughout the calendar year
- paid disability leave
- paid parental / pregnancy leave
- Flexible Spending Accounts (FSA)
- tuition reimbursement
- Employee Assistance Program
- more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategymedical educationbrand storytellingproject managementbudget managementdata analysisevent activationprofessional partnershipsHCP engagementcontent creation
Soft skills
collaborationcommunicationorganizationleadershipstorytellingstrategic thinkingadaptabilityfeedback acceptanceteam buildingindependence
Certifications
Bachelor's degreeMBA
