Head of Marketing

Katapult Labs

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Lead

About the role

  • Design and run rapid marketing experiments across channels (LinkedIn, Twitter, content marketing, email, podcast clips, case studies, partnerships) with clear hypotheses, minimum viable assets, and short timelines
  • Own positioning and messaging: develop and refine how Katapult communicates its value to different segments (pre-seed founders, Series A CTOs, VCs looking for portfolio resources)
  • Build the content machine: capture raw material from founder calls, podcast conversations, product builds, and AI workflow innovations, and turn it into a steady stream of blog posts, LinkedIn thought leadership, short-form video, case studies, and demos
  • Drive top-of-funnel growth: create the fastest path to qualified inbound conversations through VC distribution channels, organic content, community presence, paid experiments, or new approaches
  • Write compelling copy across all formats — content that sounds like someone who understands what founders are going through, not agency copywriting
  • Track, analyze, and report on key marketing and funnel metrics (open rate, reply rate, conversion rate, pipeline velocity) to refine strategies continuously
  • Collaborate closely with the founder (Tomás) to shape ICP definition, pricing conversations, and product positioning
  • Help shape Katapult's long-term brand strategy as the company evolves from services to venture studio to potential in-house products

Requirements

  • 4+ years in growth marketing with hands-on execution: writing copy, running campaigns, building funnels, analyzing data, and iterating fast
  • Strong writer able to create content that resonates with technical and founder audiences
  • Strong cultural fluency in US tech and startup ecosystems, with experience navigating American business environments.
  • Experience with marketing automation, CRM tools (HubSpot, Salesforce), analytics, email platforms, and social scheduling
  • Data-driven mindset: you think in terms of experiments and outcomes, not platforms and tactics
  • Autonomous and experimental energized by building from scratch with a small team and AI tools, not intimidated by it
  • Strong communication skills in English; comfortable working with U.S.-based founders
  • Already using AI in your own workflow and curious about how AI changes what's possible in marketing
Benefits
  • 100% remote work within LATAM
  • Monthly payment in USD
  • Contractor agreement with no end date — role can start fractional and grow to full-time
  • Direct access to Katapult’s founder (Tomás), with a seat at the strategy table for ICP, pricing, and product positioning decisions
  • Equity potential: the right person could evolve into a full-time CMO with meaningful equity as the company scales
  • 15 days PTO per year, country-specific holidays, and personal days
  • $50/month equipment stipend + $75/month health insurance stipend
  • A lab, not a factory — no legacy to maintain, no bureaucracy to navigate; strong product, strong deal flow, and a blank canvas for marketing
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingcopywritingcampaign managementfunnel buildingdata analysismarketing automationexperimentationcontent creationmetrics trackingbrand strategy
Soft Skills
strong communicationcultural fluencyautonomousexperimental mindsetcollaborationadaptabilitycreativityproblem-solvingcuriosityresilience