Ecommerce

• **Key Responsibilities**
• - Perform daily account checks on bids, budgets, and performance metrics
• - Conduct weekly campaign optimizations (~2.5 hrs per client per week)
• - Create and refine Amazon PPC campaigns (SP, SB, SD)
• - Execute keyword research and competitor analysis to uncover growth opportunities
• - Collaborate with account managers and designers to align PPC strategy with brand goals
• - Monitor and report on KPIs like ACoS, TACoS, CTR, and CVR
• - Stay current on Amazon Ads trends, automation tools, and best practices

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