Karo Healthcare

D2C eCommerce Manager – Shopify

Karo Healthcare

full-time

Posted on:

Location Type: Hybrid

Location: Maidenhead • United Kingdom

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About the role

  • Translating a brand’s mission, purpose, and strategy to a DtC eCommerce strategy within an omni-channel setting.
  • Leading the commercial activities and working closely with the in-house brand-, creative content-, performance marketing- and development teams to execute them in a pixel perfect way.
  • Owning & analyzing the DtC P&L, and defining actions to optimize gross margin, A&P spend and contribution margins.
  • Analyzing the e-commerce performance, breaking this down to the multi-channel (advertising) campaigns, and identifying the right action points for further optimizations to grow the brand and to maximize ROI.
  • Identifying new opportunities for growth and bringing this to action in collaboration with the in-house teams.
  • Defining and optimizing customer acquisition- and CLTV strategies.
  • Having ownership in your role, end-to-end impact on the business and the brand, and short decision lines allowing us to work agile and to quickly adapt to new trends & tactics.

Requirements

  • Minimum 5 years of experience in a similar DtC eCommerce Manager role. You have a background in paid social media, SEM & e-mail marketing campaigns for e-commerce brands.
  • Having a brand marketing background is a plus.
  • You’re naturally analytical, data driven and you’re able to extract the right learnings out of tons of data from different data points.
  • You’re an entrepreneur and you have a no nonsense and can-do mentality. You are not afraid to take initiative and to investigate new tactics that seem interesting to you.
  • You’re not afraid of targets. On the contrary, targets motivate you and stimulate you to give the best of yourself.
  • As excellent project manager you know how to coordinate the execution of a strategy with an inhouse team of brand-, creative content- and performance marketeers, in order to deliver projects and campaigns in time and to the highest standards.
  • You’re a team player eager to learn and to share knowledge with colleagues.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
eCommerce strategyP&L analysiscustomer acquisition strategiesCLTV strategiespaid social mediaSEMemail marketingdata analysisproject management
Soft Skills
analyticaldata drivenentrepreneurialinitiativetarget-orientedteam playercommunicationcollaborationadaptability