Kaizen Gaming

Product Specialist

• Design, write, and maintain conversation flows—including primary paths, fallback handling, disambiguation strategies, and prompts—for both scripted and AI-powered (NLU/LLM) interactions.
• Prototype new conversational experiences and maintain dialog flow documentation.
• Own the release management process for chatbot updates across multiple markets and languages—including building, testing, and deploying customer journeys.
• Create, curate, and optimize training data (utterances, intents, entities) for intent classification and entity extraction models.
• Monitor NLU performance, analyze misclassifications, and implement corrective actions.
• Conduct regular testing and validation cycles to maintain and improve classification accuracy.
• Analyze customer interactions, chatbot performance data (resolution rates, containment rates, escalation rates, CSAT), and user feedback to identify pain points and improvement opportunities.
• Participate in A/B testing and experimentation to optimize bot effectiveness.
• Work closely with NLU engineers, software developers, Customer Service operations, product managers, and compliance teams to ensure chatbot solutions are effective, compliant, and aligned with business goals.
• Participate in regular briefings with the Customer Service team leads to stay aligned with frontline needs.
• Document conversation designs, NLU logic, and operational procedures.

Product Specialist, Virtual Assistant

Chief Marketing Officer

• Monitor marketing performance across multiple channels (e.g., site traffic, new visitors, registrations, conversions, CPA), ensuring alignment with market targets and KPIs derived from the overarching financial KPIs;
• Develop tactical action plans and track the execution, ensuring that brand positioning, media strategies, and campaign deliverables are met according to the local market plan;
• Develop and localize, in collaboration with internal teams and external creative agencies, compliant materials (TV, ATL, BTL, digital, on-site), ensuring optimal compatibility between creatives and local target group characteristics;
• Monitor and report on the marketing budget, ensuring efficient allocation and identifying opportunities for optimization;
• Take full ownership of the local marketing budget, including invoice processing and vendor management, ensuring maximum ROI;
• Collaborate with local and central content teams to ensure high quality and consistency across all inbound and outbound communications;
• Monitor, track and evaluate all marketing activities, including sponsorships, and report on KPIs across channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take corrective actions where needed;
• Monitor and report on competition and their activities across communications, product and compliance areas; assess market and media research to provide insights that support the Marketing Manager and HQ in understanding consumer trends and competitive dynamics;
• Collaborate with agencies and third-party partners (you will be the local point of contact) for the execution of the local campaigns/communications plan;
• Create reports and analyses for the Country Manager, keeping them informed of key marketing metrics and campaign performance;
• Ensure that all marketing activities comply with local regulations.

Senior Marketing Executive

Communications

• Develop and execute communication strategies to support public policy, regulatory, and government affairs objectives.
• Translate complex policy and regulatory topics into clear messaging for internal and external audiences.
• Draft and review policy-related materials, including position papers, talking points, Q&A documents, briefings, op-eds, and executive speeches.
• Partner closely with Public Affairs, Legal, Compliance, and Corporate Communications teams to ensure alignment and consistency.
• Monitor political, regulatory, and policy developments, assessing potential reputational and business impact.
• Support engagement with policymakers, regulators, industry associations, and other key stakeholders through strategic communications.
• Manage issues and crisis communications related to public policy and regulation.
• Ensure messaging aligns with corporate values, ESG commitments, and long-term reputation goals.

Product Specialist, Virtual Assistant

Senior Marketing Executive

Policy Communications Specialist