Integrated Marketing Specialist
CSC Generation
Regional Marketing Manager – Multifamily Operations
Kairoi Residential
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, California, Colorado, North Carolina, Tennessee
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and manage overall regional marketing strategy across a portfolio of 20 to 35 multifamily communities.
- Oversee brand implementation and consistency across all marketing channels within the region.
- Manage and optimize regional digital marketing efforts including SEO, SEM, social media, email marketing, and website performance.
- Collaborate with on-site teams to create and execute property-level marketing plans tailored to each community.
- Conduct market research and competitive analysis to inform strategy and identify growth opportunities.
- Develop and manage regional advertising campaigns including paid media (digital and traditional), content development, and social media engagement.
- Oversee relationships with external vendors (digital agencies, designers, photographers) ensuring quality deliverables within budget and timelines.
- Manage regional marketing budget and report on performance using KPIs and ROI metrics.
- Lead regional event marketing strategies including resident engagement events, leasing events, and community outreach.
- Provide marketing training and support to on-site leasing and property management teams.
- Guide marketing for new residential developments including retail, office, and hospitality components, aligning branding and promotions.
- Support business development efforts within the assigned region as directed.
- Report to the Director of Community Marketing and collaborate with Regional Vice President, property management teams, corporate marketing, and external vendors.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field required.
- Minimum of 5+ years of marketing experience in multifamily real estate or a related field.
- Proven track record in managing large-scale, regional marketing campaigns (preferably over 10,000 units).
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, social media platforms, email marketing tools).
- Experience with property management software (e.g., Yardi, RealPage) and lead management systems.
- Strong knowledge of SEO/SEM, PPC, and website management.
- Strong leadership and project management skills; ability to manage multiple projects simultaneously.
- Excellent verbal and written communication skills.
- Strong analytical skills with ability to interpret data and generate insights.
- Creative thinker with industry trend awareness and innovation focus.
- Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Results-driven and goal-oriented with a passion for delivering excellent customer service.
- Excellent interpersonal skills and the ability to build strong relationships with stakeholders.
- Adaptability and problem-solving skills to address evolving market trends and challenges.
- Ability to travel regionally approximately 40-50% to visit communities and attend events.
- Flexible working schedule with occasional evening and weekend work required for events.
- Employment contingent upon successful completion of background check and drug screening.
- Possession of a valid driver’s license with no major infractions in the last 12 months.
