Kairoi Residential

Operations

• Develop and manage overall regional marketing strategy across a portfolio of 20 to 35 multifamily communities.
• Oversee brand implementation and consistency across all marketing channels within the region.
• Manage and optimize regional digital marketing efforts including SEO, SEM, social media, email marketing, and website performance.
• Collaborate with on-site teams to create and execute property-level marketing plans tailored to each community.
• Conduct market research and competitive analysis to inform strategy and identify growth opportunities.
• Develop and manage regional advertising campaigns including paid media (digital and traditional), content development, and social media engagement.
• Oversee relationships with external vendors (digital agencies, designers, photographers) ensuring quality deliverables within budget and timelines.
• Manage regional marketing budget and report on performance using KPIs and ROI metrics.
• Lead regional event marketing strategies including resident engagement events, leasing events, and community outreach.
• Provide marketing training and support to on-site leasing and property management teams.
• Guide marketing for new residential developments including retail, office, and hospitality components, aligning branding and promotions.
• Support business development efforts within the assigned region as directed.
• Report to the Director of Community Marketing and collaborate with Regional Vice President, property management teams, corporate marketing, and external vendors.

Regional Marketing Manager – Multifamily Operations