Kafea Terra

Marketing Director

Kafea Terra

full-time

Posted on:

Location Type: Hybrid

Location: Paiania • Greece

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Job Level

Lead

About the role

  • Define and deliver the marketing strategy across a multi-brand portfolio with coffee at its core, complemented by adjacent categories.
  • Own marketing contribution to P&L, growth, and profitability.
  • Partner with Sales and Finance to drive integrated commercial plans.
  • Lead both sell-in (customers) and sell-out (consumers) performance.
  • Lead brand architecture and positioning across all brands.
  • Build compelling consumer propositions rooted in coffee expertise, quality, and origin, while extending relevance into complementary consumption occasions.
  • Drive innovation aligned with consumer trends (premiumization, convenience, sustainability) across coffee and adjacent segments.
  • Ensure consistent brand execution across retail, HoReCa, and digital channels.
  • Develop and execute 360° marketing plans across brand, media, shopper, and trade.
  • Balance short-term commercial activation with long-term brand equity building.
  • Ensure strong cross-functional alignment with Sales and key account teams.
  • Lead full-funnel media strategy across paid, owned, and earned channels.
  • Drive digital transformation, including data-driven marketing, content, and personalization.
  • Oversee e-commerce and digital shelf excellence across key platforms.
  • Leverage retail media and digital ecosystems to accelerate growth.
  • Develop impactful shopper marketing strategies across retail and HoReCa.
  • Build strong partnerships with key customers and platforms through joint business planning.
  • Optimize path-to-purchase and in-store execution using data and insights.
  • Lead and develop a high-performing brand, trade/shopper, and digital marketing team.
  • Foster a collaborative culture across Marketing, Sales, and key customer teams.
  • Build capabilities in consumer and shopper insight, digital excellence, and data-driven marketing.
  • Encourage a growth mindset, accountability, and continuous development.
  • Empower teams while maintaining clear focus on business priorities and results.
  • Design the ongoing evolution of the marketing function to a more integrated, business and growth-oriented organization.
  • Partner internally and externally in a cross functional, silo-less approach to provide value and competitive advantage.
  • Introduce best practices that improve effectiveness, agility, and clarity of roles and processes.
  • Establish an innovation pipeline process.
  • Establish a model that scales the brands’ international ambition.
  • Build stronger capabilities in marketing team and beyond behind business analysis, brand building, digital, AI.
  • Act as a role model for adaptability and continuous improvement within the organization.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA highly preferred).
  • 10+ years of progressive brand management and senior marketing leadership in FMCG.
  • Proven track record of successful brand building and managing multi-brand portfolios.
  • Deep understanding of Retail, E-commerce, and HoReCa channels within complex distribution models.
  • Experience scaling both owned brands and international principals.
  • Expertise in modern marketing ecosystem (digital, media, shopper, data analytics) and AI-driven tools.
  • Strong commercial acumen with a P&L ownership mindset.
  • Inspirational Leader: Decisive and people-centric leadership style, with the ability to drive organizational change and influence at the executive level.
  • Strategic Foresight: Analytical, data-driven problem solver with the cultural fluency to anticipate consumer shifts.
  • Operational Excellence: A growth mindset that bridges creative, innovative thinking with flawless execution.
  • Purpose-Driven: Strong understanding of sustainability and purpose-led marketing to elevate brand reputation.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementmarketing strategyP&L managementdata analyticsdigital marketinge-commerceshopper marketinginnovation pipelineconsumer insightsAI-driven tools
Soft Skills
inspirational leadershipstrategic foresightanalytical problem solvingoperational excellencecollaborative culturegrowth mindsetadaptabilityaccountabilitycontinuous improvementpeople-centric leadership
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA