Kafea Terra

Chief Marketing Officer

• Define and deliver the marketing strategy across a multi-brand portfolio with coffee at its core, complemented by adjacent categories.
• Own marketing contribution to P&L, growth, and profitability.
• Partner with Sales and Finance to drive integrated commercial plans.
• Lead both sell-in (customers) and sell-out (consumers) performance.
• Lead brand architecture and positioning across all brands.
• Build compelling consumer propositions rooted in coffee expertise, quality, and origin, while extending relevance into complementary consumption occasions.
• Drive innovation aligned with consumer trends (premiumization, convenience, sustainability) across coffee and adjacent segments.
• Ensure consistent brand execution across retail, HoReCa, and digital channels.
• Develop and execute 360° marketing plans across brand, media, shopper, and trade.
• Balance short-term commercial activation with long-term brand equity building.
• Ensure strong cross-functional alignment with Sales and key account teams.
• Lead full-funnel media strategy across paid, owned, and earned channels.
• Drive digital transformation, including data-driven marketing, content, and personalization.
• Oversee e-commerce and digital shelf excellence across key platforms.
• Leverage retail media and digital ecosystems to accelerate growth.
• Develop impactful shopper marketing strategies across retail and HoReCa.
• Build strong partnerships with key customers and platforms through joint business planning.
• Optimize path-to-purchase and in-store execution using data and insights.
• Lead and develop a high-performing brand, trade/shopper, and digital marketing team.
• Foster a collaborative culture across Marketing, Sales, and key customer teams.
• Build capabilities in consumer and shopper insight, digital excellence, and data-driven marketing.
• Encourage a growth mindset, accountability, and continuous development.
• Empower teams while maintaining clear focus on business priorities and results.
• Design the ongoing evolution of the marketing function to a more integrated, business and growth-oriented organization.
• Partner internally and externally in a cross functional, silo-less approach to provide value and competitive advantage.
• Introduce best practices that improve effectiveness, agility, and clarity of roles and processes.
• Establish an innovation pipeline process.
• Establish a model that scales the brands’ international ambition.
• Build stronger capabilities in marketing team and beyond behind business analysis, brand building, digital, AI.
• Act as a role model for adaptability and continuous improvement within the organization.

Marketing Director

Financial Planning and Analysis

• Design and lead the annual budget and rolling forecast, integrating coffee production volumes and yields.
• Develop scenario and sensitivity models for volume growth vs capacity constraints and cost inflation.
• Own financial analysis of coffee production and processing costs.
• Monitor cost drivers across sourcing, production, warehousing, and distribution.
• Act as the finance business partner to sales and commercial teams.
• Support pricing decisions based on production cost data.
• Analyze customer, product, and channel profitability, including discounts, rebates, promotions, and logistics costs.
• Own gross and contribution margin analysis across the value chain.
• Track margin movements driven by pricing, production efficiency, FX, and logistics.
• Produce monthly management accounts and commercial performance reports.
• Provide financial oversight of inventory valuation, aging, and turnover.
• Analyze foreign exchange exposure related to imports, exports, and international sales.
• Establish robust financial planning, reporting, and control processes suitable for a growing coffee business.
• Collaborate with IT to optimize ERP and BI tools.
• Work closely with Sales, Operations, Supply Chain, and Marketing to support strategic evaluations.

Marketing Director

Senior Financial Planning & Controlling Manager