JWay Group, Inc.

Data Analyst

• Gather, analyze, and document business and technical requirements for the Optimizely Data Platform implementation
• Review and validate customer data architecture, schemas, and platform configuration
• Analyze customer profiles, identity resolution rules, and behavioral tracking to ensure data accuracy
• Translate marketing initiatives into detailed technical and functional requirements
• Develop process maps illustrating customer data flow between CRM, eCommerce platforms, marketing systems, and ODP
• Create and maintain functional specifications, data dictionaries, event tracking documentation, and process documentation
• Design customer segmentation strategies to support lifecycle marketing and personalized customer experiences
• Define KPI frameworks and reporting requirements to measure campaign performance and business outcomes
• Collaborate with marketing, engineering, product, and data teams throughout project delivery
• Identify implementation risks, validate technical assumptions, and recommend improvements based on industry best practices

Part Time Business Analyst – Optimizely Data Platform

Operations

• Act as the main point of contact for operational questions and client inquiries during assigned hours
• Triage incoming requests in real time and determine what to resolve, escalate, or defer
• Manage multiple open threads while maintaining clear visibility on status and next steps
• Coordinate with internal teams to identify issue owners and follow through until resolution
• Review dashboards, reports, and internal tools to spot issues or inconsistencies
• Support QA tasks, including workflow checks, conversation reviews, and business case analysis
• Maintain clear handover notes using Slack, Monday.com, and internal documentation
• Communicate timelines, blockers, and updates clearly to clients and internal stakeholders

Part Time Business Analyst – Optimizely Data Platform

Operations Coordinator – After Hours Support