Part Time Business Analyst – Optimizely Data Platform

JWay Group, Inc.

Business Analyst supporting Optimizely Data Platform implementation with a focus on marketing analytics. Collaborating with cross-functional teams to align technical solutions with business objectives.

Posted 7/15/2026part-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in gathering and analyzing business and technical requirements for data platform implementations, with a strong focus on customer data accuracy and marketing analytics. Proficient in stakeholder management and cross-functional collaboration to drive successful project delivery.

Highest-signal resume keywords

Business AnalysisCustomer Data PlatformsMarketing AnalyticsStakeholder ManagementTechnical Requirements Gathering

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data ArchitectureEvent TrackingKPI FrameworksProcess MappingTechnical Documentation

Soft Skills

Cross-Functional CollaborationWritten CommunicationVerbal Communication

Tools & Technologies

CRM SystemsECommerce PlatformsOptimizely Data Platform

Industry Keywords

Digital MarketingCustomer SegmentationIdentity ResolutionBehavioral TrackingEnterprise System Integrations

About the role

Key responsibilities & impact

Gather, analyze, and document business and technical requirements for the Optimizely Data Platform implementation
Review and validate customer data architecture, schemas, and platform configuration
Analyze customer profiles, identity resolution rules, and behavioral tracking to ensure data accuracy
Translate marketing initiatives into detailed technical and functional requirements
Develop process maps illustrating customer data flow between CRM, eCommerce platforms, marketing systems, and ODP
Create and maintain functional specifications, data dictionaries, event tracking documentation, and process documentation
Design customer segmentation strategies to support lifecycle marketing and personalized customer experiences
Define KPI frameworks and reporting requirements to measure campaign performance and business outcomes
Collaborate with marketing, engineering, product, and data teams throughout project delivery
Identify implementation risks, validate technical assumptions, and recommend improvements based on industry best practices

Requirements

What you’ll need

Minimum of 3 years of experience as a Business Analyst, Technical Business Analyst, or similar role
Experience supporting Marketing Analytics, Customer Data Platforms, or digital marketing initiatives
Experience gathering business requirements and translating them into technical solutions
Exposure to enterprise system integrations, APIs, customer data, and event tracking
Strong stakeholder management and cross-functional collaboration skills
Excellent written and verbal English communication skills.

Benefits

Comp & perks

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