Senior Retention Marketing Analyst
PrizePicks
PythonSQLTableau
Job Level
Mid-LevelSenior
Tech Stack
FirebasePythonSQLTableau
About the role
- Extract, manipulate, and analyze large datasets related to marketing, in-app events, product, and monetization metrics to uncover actionable insights
- Collaborate with stakeholders across marketing, product management, finance, and data engineering to align objectives and share insights
- Model core datasets by transforming raw data into reliable, well-documented, reusable datasets capturing key business KPIs
- Develop and maintain dashboards and reports for tracking and monitoring key performance metrics
- Conduct A/B testing, cohort analysis, and segmentation to optimize user acquisition, product development, and monetization
- Participate in collaborations with external machine learning projects to enhance data capabilities and implement advanced analytical techniques
Requirements
- Proficiency in data analysis tools and programming languages (e.g., SQL, Python)
- Proven experience: 5 years in data analyst roles (preferably within B2C app or mobile gaming)
- Experience with data visualization tools such as Looker or Tableau
- Strong analytical skills to interpret complex datasets and draw meaningful conclusions
- Excellent communication skills to present findings to non-technical stakeholders
- Strong problem-solving skills and ability to troubleshoot technical issues
- Familiarity with mobile analytics platforms (e.g., Adjust, Firebase)
- Passion for and understanding of the mobile app and mobile gaming industry
- Nice to have: Knowledge of statistical analysis and modeling techniques
- Nice to have: Familiarity with user attribution methodologies for different platforms
