Paid Media Specialist
JumpCloud
Paid Media Manager
JumpCloud
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive strategy and execution across paid social and digital channels to support JumpCloud’s commercial and sales-led growth motion
- Support the development of multi-touch, full-funnel campaigns targeting midmarket and enterprise buyers, aligned to complex sales cycles
- Manage outbound campaign activation using platforms like LinkedIn, 6sense, and other intent-based tools to engage named accounts and buying committees
- Partner with demand generation, integrated campaigns, and SDR teams to align paid media efforts with campaign and revenue objectives
- Provide input and recommendations on budget allocation, audience segmentation, and creative strategy to improve performance and scale
- Translate business goals into channel-level media plans, KPIs, and testing roadmaps
- Work cross-functionally with regional marketing teams to ensure campaigns are localized and relevant across key markets
- Analyze and communicate campaign performance, identifying insights and optimizations to inform future strategy
- Help establish internal processes, testing frameworks, and documentation for repeatable, scalable execution
- Support the growth of junior team members by sharing strategic guidance, campaign insights, and best practices
Requirements
- 4–6 years of experience in paid media or digital advertising, ideally in a B2B SaaS environment
- Proven track record developing and executing paid media programs for midmarket and enterprise audiences, especially in sales-led GTM motions
- Strong familiarity with longer sales cycles, multi-persona targeting, and funnel-specific content strategies
- Hands-on experience with paid social platforms (LinkedIn, Meta, etc.) and outbound execution via platforms like 6sense
- Solid understanding of full-funnel performance metrics (CTR, CPL, MQLs, pipeline, CAC) and how to align them with business goals
- Experience partnering across marketing functions (demand gen, SDRs, integrated campaigns, content, and regional teams)
- Ability to synthesize data into clear, actionable insights for campaign optimization and reporting
- Excellent communication and collaboration skills, with growing exposure to presenting to senior stakeholders
- Comfortable working in a fast-paced, distributed team with multiple stakeholders and time zones
- A proactive, curious, and solutions-oriented mindset
- Commitment to JumpCloud’s core values: Build Connections, Think Big, 1% Better Every Day
Benefits
- JumpCloud® is an equal opportunity employer.
- All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid mediadigital advertisingcampaign developmentaudience segmentationperformance metricsmulti-touch campaignsfunnel-specific content strategiescampaign optimizationbudget allocationtesting frameworks
Soft skills
communication skillscollaboration skillsstrategic guidancedata synthesisproactive mindsetcuriositysolutions-oriented mindsetability to presentteamworkadaptability
