Senior Paid Search Strategist
Power Digital Marketing
Paid Advertising Strategist
Power Digital Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
About the role
- As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business.
- You are oriented towards the clients’ business success, tying your efforts to the greater business goals.
- You are self-started and autonomously own your responsibilities.
- You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix.
- You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management.
- You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis.
Requirements
- 2-3 years of digital marketing experience. 1-2 years in agency setting
- Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
- Minimum 2 years of experience with Meta Ads for direct response campaigns
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
- Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media’s place in the funnel
Benefits
- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
- Genuine job openings will be posted on our careers page.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingDirect Response marketingE-CommerceLead GenerationB2B marketingMeta AdsSearch Engine Marketingcampaign developmentbid optimizationkeyword research
Soft skills
client communicationself-starterautonomousstrategic thinkinginsight generation
