Performance Marketing

• Execute full-funnel paid media campaigns across Google Search, Bing, and paid social platforms (e.g., LinkedIn, Facebook) with a focus on lead generation and pipeline acceleration
• Manage campaign setup, QA, tagging, audience targeting, ad copy, and creative trafficking
• Regularly optimize campaigns based on performance—adjusting budgets, bids, copy, and targeting as needed
• Pull and analyze reports across platforms to track KPIs (CTR, CPL, CPA, ROAS, etc.) and identify trends and opportunities
• Collaborate closely with regional marketing teams to tailor campaigns to regional and audience needs
• Partner with the global paid media team to ensure consistency in structure, insights, and best practices
• Assist in budget tracking and ensure spend aligns to plan
• Support A/B testing across creative, copy, and landing pages to improve conversion rates
• Maintain up-to-date campaign documentation, trackers, and dashboards
• Contribute to continuous improvement across processes, reporting, and knowledge sharing

Paid Media Specialist

Senior Paid Ads Specialist

AIO, SEO, and Paid Social Specialist

PPC Specialist

Paid Media Manager