
Social Acquisition Director
Jump 450
full-time
Posted on:
Location Type: Remote
Location: New York • United States
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Salary
💰 $100,000 per year
Job Level
About the role
- Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more.
- This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
- This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
- You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
- Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
- Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future.
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
- Communicate with clients on all elements of the campaign, including planning, performance, and project status
- Prepare reports and present results to clients and management.
- Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
- Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
- Build effective relationships with all clients
- Gather data on consumer, competitor, and market conditions
Requirements
- Bachelor's degree in Marketing or related major required.
- 5+ years of performance marketing experience in social is required.
- Highly knowledgeable with automation tools (bidding and targeting), Google Analytics, and other management & ad creative testing tools.
- Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
- Experience in maintaining and growing large spending accounts with significant optimizations and budgets
- Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
- Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
- Ability to work in a fast-paced environment while managing time effectively
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
digital media campaignsaudience targetingcampaign optimizationperformance analysisbudgetingdata-driven marketing strategiesreportingad creative testingKPI managementmarket analysis
Soft Skills
communicationproblem-solvingrelationship buildingproject managementstrategic thinkingtime managementadaptabilitycollaborationclient servicepresentation skills
Certifications
Bachelor's degree in Marketing