Journeys

Digital Marketing Coordinator

Journeys

full-time

Posted on:

Location Type: Hybrid

Location: Nashville • Tennessee • United States

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About the role

  • Help execute paid social initiatives to achieve Journeys Group business objectives across a variety of social media: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
  • Work closely with Digital Marketing Manager to manage tasks and deadlines for paid social media campaigns for the Journeys brand efforts as well as co-op brand efforts.
  • Organize, maintain, and execute weekly/monthly content calendars.
  • Communicate, collaborate and work cross-functionally with the necessary teams/individuals to fulfill paid social content deliverables.
  • Coordinate and test digital marketing awareness campaigns across emerging channels such as local mall marketing’s digital footprints to align with Journeys overall brand messaging and creative.
  • Work closely with the organic social team to help boost and amplify our best organic social content, as well as all associated influencer content.
  • Work with our paid digital agency to assist with full-funnel, paid media efforts in collaboration with Digital Advertising team.
  • Work cross-functionally to support and execute product launches and key brand stories.
  • Coordinate with Retail team, Social Media team, and agency to recap all paid digital media efforts and deliver to the appropriate partners.
  • Works closely with the eComm team to align paid social efforts with email efforts.
  • Work cross-functionally to assist with the curation, creation, and editing of static and video social media content for paid campaigns.
  • Work with Social Media team to collect, organize and distribute User Generated Content as related to social & digital content calendars, sharing this UGC with the Creative Team as needed.
  • Collaborate with Social Media team to research and consider both current & emerging social media trends.
  • Collaborate with the Retail Marketing team to support new product launches, contests, influencer programs, and cooperative paid media initiatives to support key brand partners.

Requirements

  • Organized & detail-oriented
  • Excellent written & oral communication skills
  • Excellent project management skills
  • Experience and knowledge of social media content management
  • Experience curating static assets and editing video assets for use on social media
  • Understanding of the unique nature of social-native content and creative
  • Knowledgeable in TikTok, Instagram, Facebook, and YouTube
  • Collaborative approach and ability to work cross-functionally
  • Knowledge and familiarity with Microsoft Office and Asana
  • Clear understanding of youth and cultural marketing a plus
  • Knowledge of the Journeys Retail business is a plus
  • Preferred 4-year degree in Journalism, Marketing, Communications or related field
  • Some travel may be required
Benefits
  • Equal Opportunity Employer
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media content managementcurating static assetsediting video assetspaid social initiativesdigital marketing awareness campaignsinfluencer contentfull-funnel paid media effortscontent calendarsyouth marketingcultural marketing
Soft Skills
organizeddetail-orientedexcellent written communicationexcellent oral communicationproject managementcollaborativecross-functional teamwork
Certifications
4-year degree in Journalism4-year degree in Marketing4-year degree in Communications