Journeys

Digital Marketing

• Help execute paid social initiatives to achieve Journeys Group business objectives across a variety of social media: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
• Work closely with Digital Marketing Manager to manage tasks and deadlines for paid social media campaigns for the Journeys brand efforts as well as co-op brand efforts.
• Organize, maintain, and execute weekly/monthly content calendars.
• Communicate, collaborate and work cross-functionally with the necessary teams/individuals to fulfill paid social content deliverables.
• Coordinate and test digital marketing awareness campaigns across emerging channels such as local mall marketing’s digital footprints to align with Journeys overall brand messaging and creative.
• Work closely with the organic social team to help boost and amplify our best organic social content, as well as all associated influencer content.
• Work with our paid digital agency to assist with full-funnel, paid media efforts in collaboration with Digital Advertising team.
• Work cross-functionally to support and execute product launches and key brand stories.
• Coordinate with Retail team, Social Media team, and agency to recap all paid digital media efforts and deliver to the appropriate partners.
• Works closely with the eComm team to align paid social efforts with email efforts.
• Work cross-functionally to assist with the curation, creation, and editing of static and video social media content for paid campaigns.
• Work with Social Media team to collect, organize and distribute User Generated Content as related to social & digital content calendars, sharing this UGC with the Creative Team as needed.
• Collaborate with Social Media team to research and consider both current & emerging social media trends.
• Collaborate with the Retail Marketing team to support new product launches, contests, influencer programs, and cooperative paid media initiatives to support key brand partners.

Digital Marketing Coordinator