Journeys

Digital Marketing

• Help execute paid social initiatives to achieve Journeys Group business objectives across a variety of social media: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
• Work closely with Digital Marketing Manager to manage tasks and deadlines for paid social media campaigns for the Journeys brand efforts as well as co-op brand efforts.
• Organize, maintain, and execute weekly/monthly content calendars.
• Communicate, collaborate and work cross-functionally with the necessary teams/individuals to fulfill paid social content deliverables.
• Coordinate and test digital marketing awareness campaigns across emerging channels such as local mall marketing’s digital footprints to align with Journeys overall brand messaging and creative.
• Work closely with the organic social team to help boost and amplify our best organic social content, as well as all associated influencer content.
• Work with our paid digital agency to assist with full-funnel, paid media efforts in collaboration with Digital Advertising team.
• Work cross-functionally to support and execute product launches and key brand stories.
• Coordinate with Retail team, Social Media team, and agency to recap all paid digital media efforts and deliver to the appropriate partners.
• Works closely with the eComm team to align paid social efforts with email efforts.
• Work cross-functionally to assist with the curation, creation, and editing of static and video social media content for paid campaigns.
• Work with Social Media team to collect, organize and distribute User Generated Content as related to social & digital content calendars, sharing this UGC with the Creative Team as needed.
• Collaborate with Social Media team to research and consider both current & emerging social media trends.
• Collaborate with the Retail Marketing team to support new product launches, contests, influencer programs, and cooperative paid media initiatives to support key brand partners.

Digital Marketing Coordinator

Communications

• Develop, support, and execute visual merchandising communication and presentation standards across assigned Journeys Group concepts.
• Collaborate with team members and cross-functional partners to maintain visual consistency and enhance in-store brand storytelling.
• Support the planning and execution of visual merchandising communication initiatives by coordinating development, production, photography, and document design.
• Collaborate on communication workflows by tracking project timelines, coordinating photo shoots, and ensuring timely and accurate information for field teams.
• Provide store support for locations that reach out via email and portal feedback on visual merchandising questions and requests.
• Assist with the organization and execution of in-studio photo shoots, including photography editing and image processing.
• Work closely with Buying and Merchandising partners to translate seasonal priorities into clear visual strategies.
• Support the ongoing creation and maintenance of computer aided design (CAD) materials.

Visual Communications Specialist

Customer Support

• Manage store setup plans for new and remodeled locations
• Oversee project plans and coordinate with internal teams and external vendors
• Analyze store layouts to develop store-specific display plans (planograms)
• Maintain a master list of store criteria
• Provide ongoing support to stores addressing visual merchandising needs
• Track project expenses and reconcile budgets
• Organize and maintain a Grand Opening Store Environment and Marketing spreadsheet
• Create and manage individual store opening project plans
• Develop innovative ways to track criteria
• Support and facilitate barricade graphics & window wraps
• Provide store access to current planograms and revise documents for each store
• Analyze store layouts, sales data, and SKU targets to create planograms
• Coordinate and collaborate to enhance video training content for visual standards
• Support and collaborate on visual projects and test initiatives

Visual Environment Planning, Store Support Specialist

Procurement

• The Procurement Coordinator is responsible for supplying and delivering construction material (Tenant Supplied Items) for all construction projects related to both the Journeys Group and Johnston & Murphy.
• Write and approve purchase orders, coordinate timed deliveries, update relevant spreadsheets/reports by data entry and assist in forecasting for future project needs.
• Help facilitate pricing exercises and Requests for Proposal (RFPs) as well as serve as liaison between the company and our external partners/vendors.
• Daily functions consist of sourcing, purchasing, updating/maintaining records, inventory analysis and project coordination.
• Create purchase orders and coordinate deliveries for construction projects.
• Identify and execute opportunities for enhancing business processes to increase revenues and productivity.
• Attend on and off-site meetings, events and tours with vendor partners as needed.
• Oversee and maintain healthy vendor relationships.