Jobscan

Head of Marketing

Jobscan

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

About the role

  • Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions.
  • Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates.
  • Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights.
  • Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals.
  • Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends.

Requirements

  • Experience: 10+ years in marketing functions with 5+ years leading performance marketing for consumer apps and/or eCommerce or D2C brands. Proven success in paid ad and UGC ad campaigns (e.g., TikTok, Instagram).
  • Startup Experience: At least 5+ years of experience in a tech startup environment.
  • Managed a budget of $2m+ in paid search budget or $250k in paid social budget.
  • Track Record: Successfully scaled paid marketing while achieving ROI efficiency. Experience scaling organic traffic through content and SEO is a plus.
  • Leadership: Experience leading startup marketing teams, with strong communication skills to align with CEO and finance stakeholders.
Benefits
  • Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼
  • Competitive salary + stock options - you should have a piece of what we're building here🏗️
  • Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️
  • Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆
  • Paid maternal/parental leave - enjoy time with your family's new addition👩‍🍼👨‍👩‍👧
  • 401(k) + employer match 💸
  • Medical, dental, vision, and life insurance with generous employer contributions🏥
  • Health savings accounts
  • Life insurance
  • $1000 office stipend; monthly education and internet stipend
  • Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️
  • Apple computer or PC of your choice
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid acquisition strategyUGC ad campaignsdata-driven insightsSEO tacticsperformance marketingorganic traffic scalingbudget managementROI efficiencycontent optimizationad format testing
Soft Skills
mentoringcollaborationcommunicationleadership