Jobscan

Chief Marketing Officer

• Design and execute a high-impact paid acquisition strategy to continue to scale up spend across platforms like Google, Meta, TikTok, and YouTube, prioritizing UGC ads to drive engagement and conversions.
• Develop and optimize UGC ad campaigns, sourcing authentic content from creators to reduce CAC and boost click-through rates.
• Use tools like Google Analytics, SEMrush, or Appsflyer to track paid and organic performance, identifying high-value segments and reducing churn through data-driven insights.
• Mentor marketing team members and collaborate with product and finance teams to align campaigns with retention and monetization goals.
• Test innovative ad formats, content types (e.g., case studies, tutorials), and SEO tactics to stay ahead of industry trends.

Head of Marketing

Business Development Rep

• Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics before outreach
• Initiate outbound conversations via phone, email, LinkedIn, and other channels to engage the right stakeholders
• Lead early conversations that diagnose institutional readiness, outcome alignment, and fit - not just interest
• Develop, test, and refine messaging tailored to different buyer personas (career services, program leadership, senior administrators)
• Challenge prospects respectfully when their current approach is unlikely to drive real employment outcomes
• Disqualify misaligned prospects confidently and professionally
• Maintain and nurture a focused book of prospects with thoughtful follow-up and relevant insights
• Run structured outreach experiments across messaging, channels, and timing; analyze results and apply learnings
• Maintain clean, accurate records in the CRM to support prioritization, follow-up, and learning
• Collaborate closely with Sales, Marketing, and Customer Success to share market feedback and improve how we engage the market
• Stay informed on trends in hiring, higher education, and AI to engage prospects with credible, relevant insight

Business Development Representative, B2B

Full-stack Engineer

• Drive end-to-end design of homepage and key product experiences, applying modern UX patterns informed by user research and analytics to drive retention and growth.
• Design and iterate custom graphics, icons, illustrations, and assets that align with product branding and campaign goals, integrating feedback from user testing.
• Architect visual hierarchies, typography systems, color palettes, and layouts to optimize user flows, conversions, and accessibility across web and app surfaces.
• Architect marketing pages with scalable methods
• Partner with growth, product, and engineering teams to develop A/B variants, leveraging heatmaps, user session data, and metrics for iterative improvements.
• Champion performance optimization (e.g., compression, modern formats) and ADA/WCAG compliance (contrast ratios, alt text, keyboard nav), mentoring visual designers on standards.
• Excellent communication and presentation skills, with the ability to articulate design decisions and rationale to both technical and non-technical stakeholders.
• Strong problem-solving skills and the ability to manage multiple projects and priorities in a fast-paced environment.
• Able to have take online calls from 6:30am-10am Taipei time Tuesday to Saturdays (not everyday) with the US team.

Head of Marketing

Business Development Representative, B2B

Senior Full-Stack Developer