Senior Performance Marketing Manager

Jobscan

Join Jobscan as a Senior Performance Marketing Manager driving growth via paid search. Own Google Ads and lead paid social expansion while collaborating with the Head of Marketing.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $125,000 - $155,000 per yearWebsite

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Hard Skills

Google AdsMicrosoft Adsbidding strategiesnegative-keyword strategyaudience signalsreportingCACpaybackLTVconversion tracking

Soft Skills

communication skillsindependent workhands-on ownershipability to articulate decisionscomfortable with ambiguity

Tools & Technologies

AI toolsdashboards

Industry Keywords

performance marketingB2Csubscription funnelfreemium funnelpaid social

About the role

Key responsibilities & impact

Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

Requirements

What you’ll need

5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals).
Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale.
Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution.
Meta or paid social experience, ideally including standing up or relaunching a program.
B2C subscription or freemium funnel experience strongly preferred (trial-based funnels, multi-stage conversion tracking).
Uses AI tools actively in their daily workflow, not just aware of them.
A true individual contributor, energized by hands-on ownership and not seeking to step into people management.
Can work independently without heavy process or hand-holding. Comfortable with ambiguity.
Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders.
Able to maintain meaningful overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.

Benefits

Comp & perks

Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼
Competitive salary + stock options - you should have a piece of what we're building here🏗️
Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️
Unlimited PTO + 14 Paid Holidays + Paid Sick Days - we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆
Paid maternal/parental leave - enjoy time with your family's new addition👩‍🍼👨‍👩‍👧
401(k) + employer match 💸
Medical, dental, vision, and life insurance with generous employer contributions🏥
Health savings accounts
Life insurance
$1000 office stipend; monthly education and internet stipend
Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️
Apple computer or PC of your choice