Senior Performance Marketing Manager

Jobscan

Senior Performance Marketing Manager at Jobscan, focusing on paid search and driving revenue growth for job seekers. Hands-on role managing Google and Microsoft Ads with a focus on data and efficiency.

Posted 7/1/2026full-timeRemote • 🇦🇺 AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Google Ads and Microsoft Ads management, with a strong focus on performance marketing, data analysis, and cost efficiency. Capable of leading paid social programs and communicating effectively with diverse stakeholders.

Highest-signal resume keywords

Google Ads ExpertisePerformance MarketingData AnalysisPaid Social ExperienceB2C Subscription Funnel Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementBidding StrategiesAccount StructureNegative-Keyword StrategyAudience SignalsCAC AnalysisPayback CalculationLTV CalculationConversion TrackingAttribution

Soft Skills

Excellent CommunicationIndependent WorkComfortable with Ambiguity

Tools & Technologies

AI ToolsReporting DashboardsPerformance Monitoring

Industry Keywords

B2CFreemiumTrial-Based FunnelsMulti-Stage Conversion

About the role

Key responsibilities & impact

Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.

Requirements

What you’ll need

5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals).
Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale.
Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution.
Meta or paid social experience, ideally including standing up or relaunching a program.
B2C subscription or freemium funnel experience strongly preferred (trial-based funnels, multi-stage conversion tracking).
Uses AI tools actively in their daily workflow, not just aware of them.
A true individual contributor, energized by hands-on ownership and not seeking to step into people management.
Can work independently without heavy process or hand-holding. Comfortable with ambiguity.
Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders.
Able to maintain meaningful overlap with US Eastern working hours for real-time collaboration with the Head of Marketing.

Benefits

Comp & perks

Remote work
Competitive salary
education stipend, internet stipend, wellness stipend