Manage day-to-day CRM communications calendar and execution across all Home Appliance categories.
Drive campaign performance optimization through data-driven testing, audience segmentation, and data science modeling.
Align CRM creative with IMC to create fit-for-purpose, consumer-centric copy & content to impact the HA business driving traffic to samsung.com, yield conversions and being mindful of consumer journey phase and intent.
Partner with corporate marketing team, ensuring all documentation is complete so Home Appliance campaigns are prioritized in the waterfall among other categories.
Manage execution of CRM campaigns via JIRA tickets with agency partners ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
Explore new ideas to find process efficiencies and offer forward-thinking solutions
Requirements
Bachelor’s Degree in Business Administration, Finance, Marketing, Operations, or Engineering required
3-5+ years of experience required
Strong proficiency in MS Excel required (VLOOKUP, INDEX/MATCH, Pivot Tables, conditional formatting, trackers)
Knowledge of CRM principles and best practices as well as basic understanding of Adobe campaign manager, JIRA/Confluence and other data audience management systems.
High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint)
Benefits
Medical Insurance (Health, Dental & Vision)
Paid Time Off
401K
H1B/Green Card Sponsorship for qualified employee
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.