JetBlue

Director – Co-Brand Partnerships

JetBlue

full-time

Posted on:

Location Type: Hybrid

Location: Long Island City • New York • United States

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Salary

💰 $160,000 - $200,000 per year

Job Level

Lead

About the role

  • Oversees the following categories: Co-Brand team responsible for developing and executing the acquisition, retention, spend and loyalty marketing plans for co-branded credit cards, both domestic and international, to drive increased loyalty to JetBlue and grow ancillary revenue
  • Strategy and development of new financial products to support future growth of loyalty revenues
  • Identifies new strategic financial partners that fit with the JetBlue brand and are aligned with commercial strategy.
  • Negotiates terms of and executes partnership contracts and then oversees technical integration with JetBlue’s systems.
  • Develops partner marketing strategies and manages the partner marketing calendar to drive member awareness and utilization of partners
  • Is a thought leader in suggesting and evaluating new ways to engender customer loyalty and leads roll-out of any new initiatives
  • Develops the customer experience / communication strategy for all loyalty financial partnerships in coordination with Personalization, Marketing and Brand teams to deliver best-in-class marketing campaigns and communications across multiple marketing channels (e.g., email, website, direct mail, out-of-home, inflight, airports, telemarketing, PR and internal JetBlue communications) to drive loyalty program and partnerships engagement
  • Maintains domain expertise of the loyalty and co-brand space both within and outside of the airline industry and rigorously benchmarks JetBlue’s loyalty program versus competitors
  • Continuously evaluates the structure and features of partner agreements and implements any necessary changes based on rigorous quantitative and qualitative analysis
  • Collaborates closely with the Director of Loyalty Program and Experience to ensure that the loyalty program strategy and loyalty partnerships strategy are aligned and mutually supportive
  • Ensures the team conducts robust financial modeling, forecasting and analytics to support both existing partnership success and new business development in coordination of the broader strategic loyalty program vision
  • Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
  • Other duties as assigned

Requirements

  • Bachelor’s degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience
  • Seven (7) years of customer loyalty, marketing, credit card or airline commercial experience
  • Four (4) years of experience managing / leading teams
  • Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint
  • Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples
  • Ability to manage multiple competing priorities in a fast-paced environment
  • Comprehension of loyalty program space
  • Ability to build relationships and work across all levels and influence with impact
  • Available for occasional overnight travel (20%)
  • Must be in possession of valid travel documents with the ability to travel in and out of the United States
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required. This position is not eligible for visa sponsorship.
Benefits
  • performance bonuses
  • restricted stock units
  • access to healthcare benefits
  • 401(k) plan and company match
  • crewmember stock purchase plan
  • short-term and long-term disability coverage
  • basic life insurance
  • free space available travel on JetBlue
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
financial modelingforecastinganalyticscustomer loyaltymarketingcredit cardstrategic recommendationsquantitative analysisqualitative analysispartner marketing strategies
Soft Skills
analytical skillsproblem-solving skillsrelationship buildingteam managementinfluencingcommunicationstrategic thinkingadaptabilityleadershipcollaboration