GTM Growth Architect
Jellyvision
full-time
Posted on:
Location Type: Remote
Location: California • Colorado • United States
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Salary
💰 $95,000 - $130,000 per year
About the role
- Design and execute integrated, multi-channel campaigns aligned to ICP segments and verticals
- Build 1:many, 1:few, and 1:1 ABM plays in partnership with Sales
- Translate product positioning into scalable campaign narratives
- Orchestrate campaigns across paid media, lifecycle, content, webinars, and executive events
- Bring paid media strategy and execution in-house (search, social, programmatic, retargeting)
- Optimize spend toward qualified pipeline and bookings, not vanity metrics
- Continuously test messaging, audience targeting, and creative
- Embed webinars, broker events, and executive roundtables into broader campaign arcs
- Own pre and post event orchestration to convert engagement into meetings
- Partner with Sales to define target accounts and buying group strategy
- Design campaigns that support account penetration and pipeline acceleration
- Ensure tight feedback loops between marketing and revenue teams
- Overall success will be measured by predictable, measurable pipeline aligned to revenue targets
- ABM programs driving qualified meetings within target accounts
- Paid media performance that outperforms agency benchmarks
- Campaign reporting that clearly connects activity to bookings
- Strong Sales partnership and clear GTM coordination
Requirements
- 5+ years in B2B SaaS growth, demand gen, or revenue marketing. Preferred experience in HR tech, fintech or complex B2B categories
- Experience designing and executing ABM/ABX programs
- Hands-on paid media expertise with pipeline accountability
- Ability to operate strategically and execute tactically
- Strong cross-functional collaboration skills
- Data fluency: you interpret performance, not just report it
- Bonus if you have experience bringing agency functions in-house, and supporting hybrid renewal and net-new revenue models.
Benefits
- Check out our benefits here!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ABMABXpaid media strategycampaign reportingpipeline accountabilitydata fluencycampaign designaudience targetingcreative optimizationevent orchestration
Soft Skills
cross-functional collaborationstrategic thinkingtactical executioncommunicationpartnershipfeedback loopsadaptabilityproblem-solvinganalytical skillsleadership